Part One: Will Artificial Intelligence Exceed Human Performance in Marketing and Sales by 2025?

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Artificial Intelligence (AI) may be out of the sci-fi closet but the adoption within MarTech industry is still very much in its nascent stage. With the advent of wireless and virtual technologies in last two decades, businesses have evolved at a breakneck pace. And now, the biggest force pushing that momentum is the refined combination of AI and Machine Learning (AI/ML). While the first half of the decade focused on leveraging Big Data, AI technology in business, especially in sales and marketing, has taken a major lead with its equitable adoption rate. The promise AI offers – intelligent software running on AI/ML algorithms would perform tasks better, faster and cheaper, is an optimistic opportunity within MarTech.


Part One: Will Artificial Intelligence Exceed Human Performance in Marketing and Sales by 2025?

#artificialintelligence

Artificial Intelligence (AI) may be out of the sci-fi closet but the adoption within MarTech industry is still very much in its nascent stage. With the advent of wireless and virtual technologies in last two decades, businesses have evolved at a breakneck pace. And now, the biggest force pushing that momentum is the refined combination of AI and Machine Learning (AI/ML). While the first half of the decade focused on leveraging Big Data, AI technology in business, especially in sales and marketing, has taken a major lead with its equitable adoption rate. The promise AI offers – intelligent software running on AI/ML algorithms would perform tasks better, faster and cheaper, is an optimistic opportunity within MarTech.


Will Artificial Intelligence Exceed Human Performance in Marketing and Sales by 2025?

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When will AI actually exceed human performance in marketing and sales? To be more direct--when will virtual assistants take over human marketers and sales reps? According to a survey by the Future of Humanity Institute at the University of Oxford, AI will take over human jobs in phases, depending on specializations and degrees of precision required. For example, intelligent assistants will take over translational tasks by 2024, while it may take as many as forty-five years for AI to replace humans in tasks that require surgical precision based on intuitions. In short, marketers and sales reps will either be assisted by or compete against intelligent AI-driven assistants for the major part of the century.


14 experts opinions on Artificial Intelligence in Marketing Automation

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While Artificial Intelligence is conquering the chatbot world, something similar is happening in the Marketing Automation industry too. Innovative, new technologies are appearing day by day that reinvents the way we – marketers – do our daily routine. Machine Learning and Artificial Intelligence fundamentally change our job description: solves different pain points we and our company face and help us move to a more strategic position. We need to know what type of skills we have to learn before it is too late. Therefore I asked 14 seasoned experts about their opinion: how could Artificial Intelligence be used in Marketing Automation?


25 Tips for Getting Rich With Influencer Marketing

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By the end of this year, roughly 30 percent of all internet users will use an ad blocker. Furthermore, nearly 70 percent of Generation Z, which is currently comprised of teens and young adults, take active measures to avoid ads. These numbers are particularly notable considering that marketers have relied on online advertising for decades, and that Goldman Sachs recently released a report showing that Generation Z is the single most important generation for most businesses. So if online advertising doesn't work, what does? The answer, as you may have guessed, is influencer marketing.