In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice to protect both IBM bloggers and IBM. In 2008 and again in 2010 IBM turned to employees to re-examine our guidelines in light of ever-evolving technologies and online social tools to ensure they remain current to the needs of employees and the company. These efforts have broadened the scope of the existing guidelines to include all forms of social computing. Below are the current and official "IBM Social Computing Guidelines," which we review periodically so that they may evolve to reflect emerging technologies and online social tools.
The number of social media users grows steadily. In 2019, it is already 3.484 billion, up 9% compared to the previous year. No wonder that social media is one of the strongest and the most popular channels of marketing and customer acquisition. With that said, social media marketers face many challenges these days. They have to make their content noticed in a crowded space and find people and resources to keep up with the best and latest trends.
Geospatial data is the building block of the modern web map, but its production has evolved rapidly in recent years with a vast quantity of user-created content. What once was the realm of experts has now been democratized for the common user, but crowdsourced and volunteered data faces criticisms over its quality. Machine learning is offering an intelligent and objective way to enhance collaborative work and bring added precision and accuracy. But which source will be the one providing the maps of the future?
Henry Soto worked for Microsoft's online-safety team, in Seattle, for eight years. He reviewed objectionable material on Microsoft's products--Bing, the cloud-storage service OneDrive, and Xbox Live among them--and decided whether to delete it or report it to the police. Each day, Soto looked at thousands of disturbing images and videos, which included depictions of killings and child abuse. Particularly traumatic was a video of a girl being sexually abused and then murdered. The work took a heavy toll.
When you hear the word "personalization," what comes to mind? Perhaps words like customer, one-to-one, targeted, customized and conversions. According to TechTarget, the marketing definition of personalization is "a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits." It cites the core technologies behind personalization as cookies, collaborative filtering, user profiling and data analysis. For years, marketers have had the technical capability to reach an individual in any context, on any channel, at any time.