Zarget, a SaaS company that provides web optimisation and marketing automation tools, has secured $6 million in a Series A round led by Sequoia Capital India, with existing investors Accel and Matrix Partners contributing to the round. This brings the total amount raised by the startup to $7.5 million. The latest round of funding will help Zarget scale its products and take on global competitors such as Optimizely. Four months after the launch of its platform, Zarget has attracted more than 1,000 customers in 10 countries, including Landesk in the US, BizTalk360 in the UK, and Buscape in Brazil. The startup was founded in 2015 by three ex-Zoho employees Arvind Parthiban, Naveen Venkat, and Santhosh Kumar, who spent a decade building business productivity tools and customer relationship management software at Zoho.
Freshworks, a company that provides customer service software and automation tools for businesses, has confirmed that it's raising $150 million in a series H round of funding co-led by Alphabet's CapitalG, Sequioa Capital, and Accel. This takes the company's total funding to nearly $400 million and follows its $100 million series G round last July that included the same three investors. This time around, however, Freshworks is valued at $3.5 billion, more than double its previous valuation. It's worth noting that Freshworks hasn't officially closed the fresh round of funding yet, having merely signed "definitive agreements" with the aforementioned investors -- it doesn't expect the financing to close until the end of the year. It appears the reason Freshworks preannounced the funding was due to a leak last week on an Indian news site via anonymous sources.
CRM software can be just what a growing small to mid-sized business (SMB) needs. If you want to make the most of your sales pipeline, then customer relationship management software allows your firm to monitor customer interactions, track deal progress, and analyze financial performance. From marketing automation to advanced analytics, CRM tools include a range of features tailored toward small business buyers. Most of the providers that offer CRM solutions allow a free trial of their products. Paid-for versions of these cloud-based CRM tools come with increasingly advanced features and allow SMBs to manage a large number of sales contacts. Here are some of the main CRM solutions available to SMBs. Capsule CRM describes itself as "Simple yet powerful CRM".
During the pandemic especially, it's become overwhelming for small- and medium-sized businesses (SMBs) to answer all of their customer service requests. A Freshworks survey found that companies experienced a 71% increase in overall contact volume between February 2020 and January 2021, and expect it to increase further. At the same time, customers -- while empathetic -- have become more demanding. The same poll shows that 68% of customer service managers have seen an increase in customer expectations. What's a company to do? Automation is one route to more manageable customer experience workloads, potentially.
The Software Report is pleased to announce The Top 100 Software Companies of 2021. This year's awardee list is comprised of a wide range of companies from the most well-known such as Microsoft, Adobe, and Salesforce to the relatively newer but rapidly growing - Qualtrics, Atlassian, and Asana. A good number of awardees may be new names to some but that should be no surprise given software has always been an industry of startups that seemingly came out of nowhere to create and dominate a new space. Software has become the backbone of our economy. From large enterprises to small businesses, most all rely on software whether for accounting, marketing, sales, supply chain, or a myriad of other functions. Software has become the dominant industry of our time and as such, we place a significance on highlighting the best companies leading the industry forward. The following awardees were nominated and selected based on a thorough evaluation process. Among the key criteria considered were ...