"The future is much like the present, only longer," said baseball pitcher Dan Quisenberry. Here are some predictions for the future of marketing in the year 2019 and beyond from some thought leaders I polled, plus a few of my own prognostications. Here are predictions from digital growth marketing expert and speaker Lisa Apolinski, owner of 3DogWrite, who I met this year when she asked me to help edit her upcoming manuscript. Let's face it, you don't need psychic powers to know that marketing will become more digital. That means more live streaming, more personalized video messaging, and more curated content with enhanced relevance to micro niches.
Your business model is under attack, and it's not by your competitors. See where organizations are spending their tech budgets in 2017 and what their top priorities are. Three years ago, Forrester identified a major shift in the market, ushering in the age of the customer. Power has shifted away from companies and towards digitally-savvy, technology-empowered customers. They now decide winners and losers: Our Empowered Customer Segmentation shows that more than a third all US online adults want new and engaging digital experiences.