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Leadfeeder

#artificialintelligence

Humankind goes to Mars, produced the first artificial heart, and the team at Leadfeeder is forever lost on the quest to invent the world's first automated lead generation software for B2B companies. Or, so we like to do in our spare time. You know, as a hobby. In a world oversimplified by hashtags and acronyms like ABM, SEO, CLV, there's no shortage of buzzwords and phrases to keep tabs on. And, AI in sales and marketing has been a trending topic of conversation…again.


54 Artificial Intelligence Powered Marketing Tools

#artificialintelligence

The expression, "Marketers are data rich and insight poor" is more true today than ever. Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by artificial intelligence and machine learning. AI promises to make sense of all the dark data companies are sitting on as well as structured and unstructured data online to surface insights about customer behaviors, opportunistic content and emotional triggers to inspire conversions. In an age of too many choices, increased competition for customer attention requires every advantage to optimize for reach, engagement and conversion.


AI in Marketing: 54 Artificial Intelligence (AI) Marketing Tools

#artificialintelligence

The expression, "Marketers are data rich and insight poor" is more true today than ever. Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by artificial intelligence and machine learning. AI promises to make sense of all the dark data companies are sitting on as well as structured and unstructured data online to surface insights about customer behaviors, opportunistic content and emotional triggers to inspire conversions. In an age of too many choices, increased competition for customer attention requires every advantage to optimize for reach, engagement and conversion.


The Real Reason Sales and Marketing Teams Use AI

#artificialintelligence

Did you know that only one percent of cold calls even lead to an appointment, according to a popularly cited study by Baylor University's Keller Center for Research? The problem with cold calling is that it lacks a personal touch. Most of the time, the sales rep doesn't offer anything the customer wants, because they don't know what they want. You may not have considered this before, but incorporating artificial intelligence (AI) into the process could actually improve results by delivering customer insights to sales reps, ensuring they only contact interested individuals. So while much has been made about AI's ability to automate routine processes, comb through mountains of data and even do more complex tasks, such as writing standard news content, it can also help sales teams provide a truly personalized approach at scale.


Five AI Solutions Transforming B2B Marketing

#artificialintelligence

AI solutions such as automated emails and predictive analytics can act as a force multiplier for B2B marketing teams. Megan Wharton is an excellent sales assistant. She's been at her job only a few months, but she's easily the best person at qualifying promising leads on her team. Megan has a remarkable knack for chatting with potential customers over email, and knows exactly what to write to get prospects talking with a salesperson. While her counterparts disqualify leads after a few attempts, she keeps pushing.