It's hard to imagine a life without a search engine that knows what it's doing. I remember the days of AltaVista and co, search engines that just dump random pages on you for every given query. I was so excited to see Google enter the scene and immediately do everything right -- the results were great, it was fast and it had no ads. Didn't take long before I was hooked. But a lot has happened in the past twenty years and a lot will happen in the next.
Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain. Since RankBrain uses machine-learning AI, it learns by itself, consuming web pages and search queries by the second with the intent of delivering the best and most relevant results to users. You need to understand that this is an addition to Google's algorithm and not an algorithm update such as Hummingbird, Penguin, etc. In fact, it is reported that RankBrain is now Google's third most important signal contributing to search queries and results.
Back in October 2015, Google announced that a new system, named RankBrain, will become an integral part of their search engine. The story was first presented in a Bloomberg article. RankBrain is one of the newest additions to Google's algorithm (but not an algorithmic update). It represents a machine learning system that should help Google understand search queries better. So far, Google has provided us with very limited information regarding RankBrain. Due to this fact, we have been left with a lot of room for speculation. Here are some facts and presumptions when it comes to this revolutionary system. This is a machine learning system that should provide users more relevant results to their queries. RankBrain is an automated system that is able to learn by itself without any human interference. Furthermore, a great thing about it is that it can learn from its mistakes and continuously improve its results. Have in mind that this wasn't Google's first project involving machine learning. Google news is based on the same concept.
If you want to take your SEO to the next level – or even keep up – in 2018 and beyond, then you need to understand how artificial intelligence (AI) is shaping SEO, and how you can use this knowledge to boost your rankings. Up until recently, search engine algorithms were entirely hand-coded by engineers but this has its limitations, not least because of the sheer size of the task and the potential for human error. Artificial intelligence such as speech recognition and image classification software has helped to pave the way for integrating'machine learning' into search engine algorithms. Now new technologies are enabling engineers to push the boundaries even further. Artificial intelligence presents an opportunity to create an algorithm that learns from the behaviour of searchers and, ultimately, refines itself with minimal human input, if any. With the help of AI, search engines can consider factors such as your location, your search history, your favourite websites, and what other users click on for a similar query to give you the most appropriate search results for your individual needs. The AI can then analyse your behaviour in response to a particular search and how you interact with the results, and then improve what it offers the next time someone makes the same search.