Every second of every day, companies are inundated by massive volumes of data from diverse sources: sensor data, clickstream data, location data, social data, video data, and so forth. But the pace at which enterprises can leverage this data to sense and respond intelligently to customers lags well behind the pace at which data is exploding. Fortunately, advances in marketing automation and artificial intelligence (AI) are enabling enterprises to respond to the data challenge. We are at the threshold of a new era in marketing that I call sentient marketing - a vision for customer engagement that is powered by data, scaled with automation, and personalized through AI. Sentient marketing is a set of capabilities and processes that enable enterprises to create personalized customer engagement at scale and in real-time.
Actian Corporation Actian offers on-premises and cloud data management solutions for seamless performance, insights and outcomes. Learn how to activate your data today! Uncover powerful insights and improve marketing & sales performance AdWyze Automate data collection, normalisation and reporting from all your advertising and analytics channels. Algomus Enterprise AI and Workflow Automation platform delivered by a Virtual Business Analyst bot named Algo. Allsight The AllSight Customer Intelligence Platforms Software enables you to obtain the intelligent Customer 360. Alpine Data Accelerate ROI from your data science initiatives with a collaborative analytic workflow builder that lets you transform data into insight within Hadoop and other big data environments. Alteryx Alteryx is a leader in data science and self-service analytics with a platform that can prep, blend, enrich, and analyze data, manage and deploy predictive models, and share analytics at scale. Gain deeper insights in hours, not the weeks that you may be used to. Altreva Altreva Adaptive Modeler is a software application for forecasting stocks, ETFs, forex currency pairs, cryptocurrencies, commodities and other markets. It creates market simulation models that coevolve in parallel with real markets to give one-step-ahead forecasts and trading signals, without overfitting to historical data. Analance Analance is a revolutionary platform that consolidates data management, analytics and business intelligence into a single platform. It is an end-to-end tool that clean, transform, model and visualize enterprise data. Make sense of your data the right way. Get a demo of Analance or take it for a 30-day test drive. Anaplan Anaplans connected planning platform enables organizations to accelerate decision making by connecting data, people, and plans across the business. Angoss Software Corporation Angoss' predictive analytics and data mining software solutions help companies grow revenue, increase sales productivity, improve marketing effectiveness, deepen customer loyalty, and reduce risk, using data profiling and visualization, decision tree analysis, predictive modeling, scoring and strategy building. Annalect Annalect - Data driven marketing solutions are often complex, but working with a partner to deploy them should be simple.
Customer Relationship Management (CRM) has cemented its positions as the Number 1 MarTech Tool for CMOs in 2020. CDPs will remain a potent ally, together with Email Marketing and Social Media Automation tools. Leveraging the power of AI will amplify the capabilities of the existing CRM system and help businesses deliver effective customer service. From a business point of view, a CRM system analyzes valuable customer information to enhance operations and service delivery levels. Cloud storage of customer data enables easy access for key stakeholders; key metrics are studied carefully to make informed business decisions.
Among the many drivers of the tech ecosystem's rapid growth, artificial intelligence (AI) and its subdomains are at the fore. Described by Gartner as the application of "advanced analysis and logic-based techniques" to simulate human intelligence, AI is an all-inclusive system with numerous use cases for individuals and enterprises across industries. There are many ways of leveraging AI to support, automate and augment human tasks, as seen by the range of solutions available today. These offerings promise to simplify complex tasks with speed and accuracy, and to spur new applications that were impractical or possible previously. Some question whether the technology will be used for good or perhaps become more effective than humans for certain business use cases, but its prevalence and popularity cannot be doubted.