One one end, you've got the expensive and futuristic moonshots; LG's carpaccio-thin OLEDs, Samsung's quantum-dot-infused ULED sets, and Sony's high-end panels. These sets are gorgeous, but they're priced so high that most people will only fantasize about owning one. Sub-$1,000 sets continue to get better, offering 4K resolution, HDR compatibility, and other features that rival the highest-end models from just a few years back. Not too long ago, that attractive blend of price and performance was a one-horse race: Vizio dominated the scene with its sub-$1,000 4K HDR options. Now, Vizio has heavy competition from Chinese manufacturers firming up their footholds in the US market.
Sony's latest 4K panels boast powerful processors that improve the look of just about any video you throw onto the screen. But the chips inside these TVs don't stop at making movies look better: Like giant Pixel phones, the TVs will have Google's voice-controlled Assistant built into them. According to Sony, Google Assistant will be added to their new sets via a firmware update later this year. The sooner they can do it, the better. Tens of millions of people are expected to decide it's finally time to buy a 4K TV this year, and the deals are delicious at every point of the pricing spectrum.
Save big on TV brands like Samsung, Vizio, and more when you shop pre-Black Friday sales. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. Our picks and opinions are independent from USA TODAY's newsroom and any business incentives. Black Friday is still over a week out, but already major retailers like Amazon and Walmart are offering incredible savings on some of the most popular TV brands out there--with one model clocking in below $250. If you're hoping to get a new TV during the holiday season, these deals are some of the best we've seen yet.
About a month ago, Vizio announced its new high-end P-series TVs. Even for the historically budget-minded brand, those new TVs represented crazy bang for the buck: 4K panels with HDR capabilities, full-array backlighting with local dimming to boost contrast, unique tablet-style remotes and Chromecasting features, and prices starting at 1,000. It turns out the P series was a sign of things to come, as the company has expanded its cost-efficient 2016 lineup. Vizio's new M-series and E-series TVs offer similar features for even lower prices. For the second year in a row, Vizio's M series looks to offer gobs of performance for a low price.