The good: Attractive design, Long battery life, Comprehensive exercise tracking, Wide variety of watch faces The bad: Bands aren't easy to change, Can't reply to text messages from watch on iPhone, Some user interface elements like notifications aren't as polished as the Apple Watch Who should buy: Anyone looking for a solid smartwatch and fitness tracker that doesn't want to splurge on an Apple Watch or an iPhone. When Fitbit released the Ionic last year, it signaled the company's first true attempt at a full-featured smartwatch that could compete with the Apple Watch. But the recently announced Versa, which becomes available this month, feels like what Fitbit's smartwatch should have always been. Fitbit is positioning the Versa as a smartwatch for everyone, and it indeed feels like just that: It has a sleek and attractive design that more closely resembles the Apple Watch than a sports watch like the Ionic. The Versa starts at $199.95, whereas Apple's newest smartwatch costs $329 if you opt for the model without cellular connectivity.
If you don't remember Pebble, it's easy to write off Fitbit's Versa as a cheap Apple Watch knockoff. It has the same square body as Apple's dominant wristwatch. Its size strikes a perfect balance between the 42mm and 38mm sizes. You can dress it up with a similar series of metal and leather bands. And it comes in rose gold.
Fitbit has unveiled a new smartwatch in hopes of giving Apple's Watch Series 3 a run for its money. The new Versa wearable costs $199 and this is already an edge over the $329 (and up) OS-running smartwatch from the Cupertino giant. But is the new device capable of holding a candle to Apple's wearable when pricing is not considered? Fitbit Versa is the San Francisco-based company's second true smartwatch (the first one was last year's Ionic), a clear sign that Fitbit is serious in competing with Apple in the mainstream market of smartwatches this time around. Appearance-wise, Fitbit Versa looks a lot like an Apple Watch, but only smaller, according to Business Insider.
I think it's fair to say few people liked Fitbit's Ionic smartwatch released last fall. It was expensive at $300 and its retro-looking design was a tad too boxy for many (especially women). All of Fitbit's well-known tracking features were present, but Fitbit OS left a lot to be desired. The Apple Watch was simply the better buy. Apple's wearable is already way ahead of the competition and it's the best choice if you want myriad fitness-tracking and smartwatch features.
TL;DR review: Fitbit's new Versa is a cheaper, more comfortable, fitness-focused smartwatch than its model for athletes, the Ionic, but it still can't compare to the Apple Watch. I think it's fair to say few people liked Fitbit's Ionic smartwatch released last fall. It was expensive at $350 (it now costs $300) and its retro-looking design was a tad too boxy for many (especially women). All of Fitbit's well-known tracking features were present, but Fitbit OS left a lot to be desired. The Apple Watch was simply the better buy.