Every week, there are news reports on how AI will impact jobs, but what about the impact of AI on indie authors? Can we surf the change instead of being drowned by it? Could it make our lives better as creative entrepreneurs? I recently did a mega-solo podcast on 9 Ways that Artificial Intelligence Will Disrupt Authors and the Publishing Industry, and in this interview, Orna Ross interviews me about some of the specifics that might impact indie authors, in particular. The interview is on the Alliance of Independent Authors AskAlli Podcast feed. The interview starts after the introduction around 12:25 mins. Links and notes here and you can subscribe below. Click here to watch the interview on YouTube. But today we are going to talk about something that sounds maybe mysterious, sounds maybe scary for a lot of authors. But that you have been investing a lot of time and attention and you're hugely interested in and you're actually making work for you. And that is artificial intelligence. And our theme for today is really how can indie authors harness the power of AI? Where are we with it? What can it do for us? And on all things AI, you are our guru so I'm going to be quizzing you, but first, before we start on what it can do for us, what is it? Explain to the people, what are we talking about when we're talking about artificial intelligence? Joanna: I think as writers and readers, we have read all the scary things and we probably watched all the films.
In mid-2019, I shared 9 Ways That Artificial Intelligence Might Disrupt Authors and Publishing, and one of those possible disruptions concerned voice technologies, which I also wrote about in Audio for Authors. In 2020, we have seen an acceleration of AI with the release of GPT-3 for natural language processing and generation, as well as the development of ever more sophisticated voice recognition and creation. In this episode, Mark Leslie Lefebvre and I share a conversation between our Voice Doubles and our thoughts on the ramifications. You can get your own Voice Double at Descript.com. You can find Mark at MarkLeslie.ca. Mark also recorded a special episode with more of his thoughts in episode 148 of Stark Reflections. We'd love to know what you think so please leave a comment or tweet me @thecreativepenn and Mark @markleslie So, how's lockdown where you are? How are things in Canada? Mark: Lockdown has actually allowed me to discover new types of creativity in myself, where I seem to have prevented myself from writing prose. So I have the energy inside me to tell story, to want to share and amuse and entertain, and I redirected it into a different output that satisfied that part of my soul that needs to write, and now I'm back writing again. But while I was struggling, it was really good to have that outlet. Jo: I also struggled at the beginning, and I did a flurry of business activities.
The life of a full-time independent author involves wearing many hats. You have to balance your time between learning your craft and pleasing readers with great books, as well as publishing, book marketing, and building a business that will support you for the long-term. In today's interview, Nick Thacker talks about the key aspects of action-adventure thrillers as well as how he runs his publishing company and thoughts on pricing, email list building, and creating systems to avoid overwhelm.
Title: The AI-First Company: How to Compete and Win with Artificial Intelligence Author: Ash Fontana Published: 2021 by Portfolio / Penguin What It Teaches: Ash Fontana is a managing director of Zetta Venture Partners, an investment fund focused on AI. He draws upon the lessons he's learned through the companies he's invested in and worked with to share a very broad array of observations about how companies should think about, leverage, and manage data and artificial intelligence. He introduces a new concept, data learning effects, as the driving value creator in what I call the Connected Intelligence age. When To Use It: In the book's conclusion, Fontana describes the contents of The AI-First Company as "fresh data" that leaders can "process" and combine with other inputs as they iteratively create reinforcing learning loops that enable them to create their own competitive advantage. As such, the broad array of information in the book shouldn't be viewed as perfect or a step-by-step roadmap for building a winning AI-led strategy, but rather one input among others that can help inform your strategy, if appropriately filtered and evaluated.