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15 Applications of AI and Machine Learning in Financial Marketing

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AI and machine learning are making the customer experience more personalized and contextual than ever before. Banks and credit unions are using advanced technology to make websites, emails, digital advertising, social media and other content more efficient and effective. This is increasing marketing ROI as well as customer satisfaction. Subscribe to The Financial Brand via email for FREE!There is a great deal of discussion of the potential value of artificial intelligence, machine learning and robotics in banking. Unfortunately, much of the implementation of these technologies lags the potential by a significant margin.


How travel companies are using AI to acquire, engage, and retain customers - eTurboNews (eTN)

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The online travel industry is growing at lightning speed, with estimates saying it will generate $1,091 billion, globally, by 2022, according to Allied Market Research. To pair with this growth, companies are increasingly using artificial intelligence to speed up processes and bring greater value to their customers. Here are four ways travel companies are leveraging AI to bring their customer service to the next level.


6 Ways Marketers are Embracing Artificial Intelligence (AI)

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Many marketers have taken the AI plunge. In fact, according to a survey by Salesforce, marketers expect AI will have a substantial impact on their business in the next five years in the areas of hyper-personalization of content (61 percent), dynamic landing pages and websites (61 percent) and delivering the right message, on the right channel at the right time (61 percent). They also feel it will help increase marketers' productivity (59 percent), campaign analytics (59 percent) and digital asset management (59 percent).However, analysts and experts warn, to crawl before you walk. Or in this case, know your data before you implement AI. Marketers' ability to successfully inject Artificial Intelligence (AI) into their marketing programs depends heavily on their organization's data and analytics maturity, according to Martha Mathers, practice leader for marketing and marketing technology at Gartner.


Artificial Intelligence Is The Financial Marketer's Secret Weapon

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Artificial intelligence is reshaping marketing as we know it. AI improves targeting, personalization, engagement and gives marketers more time to connect with consumers at the time of need. AI-powered marketing should be a top priority for financial institutions that want to succeed in the competitive marketplace. Subscribe to The Financial Brand via email for FREE!In the era of the digital world, mobile and social media have become major channels for marketing. A fundamental difference with the digital era from the pre-Internet era is the concept of personal space.


Artificial Intelligence: The Financial Marketer's Secret Weapon

#artificialintelligence

Artificial intelligence is reshaping marketing. AI improves targeting, personalization, and engagement. It gives marketers more time to connect with consumers at the time of need. AI-powered marketing should be a top priority for financial institutions that want to succeed in a hyper-competitive marketplace. Subscribe to The Financial Brand via email for FREE!In the digital era, mobile and social media have become major channels for marketing.