The component parts of a successful search engine optimization (SEO) strategy may have remained relatively constant, but their definition and purpose have changed entirely. Driven by trends like visual search and voice search, the industry's scope has expanded and evolved into something more dynamic. This delivers on a genuine consumer need. According to a report from Slyce.it, 74 percent of shoppers report that text-only search is insufficient for finding the products they want. It is unsurprising that Gartner research predicts that by 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by as much as 30 percent.
When is milk not milk? This is no trick question -- it's a distinction that artificial intelligence (AI) is going to have to learn to make in order for eMerchants to fully leverage the potential of machine learning. To one customer, "buy milk" means buy a gallon of whole milk; to another, a 1.4-liter jug of unsweetened vanilla almond milk. Digital shopping lists, apps and virtual assistants must understand this and not force the customer to spell it out each time before these platforms can successfully become the new normal. "We think about things in shorthand, not in terms of specifics," Dave Barrowman, Skava VP of Innovation, told PYMNTS' Karen Webster in a recent webinar.
Google employees, upset over reports of a secretive search engine project for China, have signed a petition asking for more transparency from company leaders. SAN FRANCISCO -- Hundreds of Google employees have signed a petition protesting a secret project to develop a search engine for China, the latest example of tech workers rebelling against corporate policies that push moral boundaries. The employees, who represent a fraction of parent company Alphabet's workforce of 89,000, also were upset by the secrecy of the project and in the petition demanded more transparency about the company's myriad ventures, which range from self-driving cars to advanced artificial intelligence. Google was scheduled to have a regular company-wide meeting between senior leadership and global employees late Thursday, during which in-person and remote staffers can ask any question they want. CEO Sundar Pichai as well as co-founders Sergey Brin and Larry Page have been known to lead the meetings.
Web-based business or e-Commerce means purchasing and selling of merchandise, items, or administrations over the web. Exchange of cash, assets, and information are additionally considered as e-Commerce. These business exchanges should be possible in four different ways: Business to Business (B2B), Business to Customer (B2C), Customer to Customer (C2C), Customer to Business (C2B). The standard meaning of E-business is a business exchange which is occurred over the web. On 11 August 1994, a man sold a CD by the band Sting to his companion through his site NetMarket, an American retail stage.