Ahrefs, Moz, SEMrush…there are some great SEO tools out there; and with them, you can do a variety of things. You can check backlink profiles. Find unlinked mentions and guest posting opportunities. You can even run comprehensive SEO audits with the click of a button. But whether you're agency or in-house, small business or enterprise--there are certain areas of functionality where those tools fall short.
How to unlock "Not provided" keywords in analytics report? AFS Analytics provides an innovative solution with an algorithm using artificial intelligence and data provided by Google Search Console. Today, secure searches account for 95% of Google's traffic. The other search engines follow the same trend. Keywords or search terms don't show in the referrer's URL, the web analytics services, including Google Analytics, cannot collect this data for their clients and display the message "Keyword not provided".
A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO & PPC for More Powerful Results. I love it when a potential client comes along who already has an active PPC campaign. This is why I'm confused when SEO pros don't like working with clients who do PPC. And when both sides win, the client wins. We can learn a lot from analyzing each other's data, cohesion, and from respecting the different margins of error.
Paid and organic search work together like peanut butter and jelly: on their own they are okay, but together they make magic! When it comes to PPC vs. SEO, there is only one strategy winner: integrating both. The key to any optimization strategy lies in the data. In this post, we will quickly take you through linking your Google Ads and Search Console accounts and accessing the right reports to access the insights of both, to optimize your organic and paid search strategy for peak performance. In short, following these three short steps will give you additional organic data in your AdWords reports, which you can then use to improve your organic reach as well as your search ad performance.