AppOmni, the leading provider of Cloud Security Posture Management (CSPM) for SaaS, announced the deployment of AppOmni solution by Ping Identity, the Intelligent Identity solution for the enterprise, to help the company obtain full visibility and control over Salesforce. Ping Identity sought a vendor who could meet their high standards for an approach that would be both comprehensive and easy to adapt to their ongoing SaaS security needs. Their security experts were immediately drawn to the preventative and holistic approach taken by AppOmni to secure SaaS. Because AppOmni runs parallel to the SaaS cloud, and integrates through APIs, the company uses a non-blocking approach to monitor which users have access to what data. Through an in-depth understanding of risky configurations in SaaS, AppOmni alerts Ping Identity's IT team early enough to catch policy violations before they turn into breaches.
Salesforce has grown from a cloud CRM service into a massive platform with multiple sub-clouds and hundreds of discrete services. That's one reason I found this year's streamlined, less-is-more approach at Dreamforce 2018 to be a refreshing change. When Salesforce CEO Marc Benioff said his (first ever?) sub-two-hour Dreamforce keynote would be "a celebration of you, the customer," I was initially skeptical. The few big tech announcements -- Customer 360, Einstein Voice, Quip Slides -- seemed, well, incremental. Did they run out of big new tech challenges?
Salesforce on Thursday announced the launch of Lightning Partner Community, a new component to the Salesforce Community Cloud. According to the CRM giant, Lighting Partner Community is designed to help businesses and their partners accelerate sales. Essentially, the Lightning Partner Community extends the sales, CRM and AI tools a business is using to its resellers, franchisees and channel teams. For instance, businesses can now offer customers a branded user experience across devices via Lightning, extend CRM records for sales opportunities, and access to artificial intelligence services via Salesforce Einstein for partners. "Companies have the ability to accelerate growth if they create a partner ecosystem that can act like an extension of their sales team," said Mike Micucci, GM and SVP of Salesforce Community Cloud.
Today, IBM and Salesforce announced they will connect their artificial intelligence platforms to help companies target and serve customers. IBM's natural-language AI program Watson -- which conquered the television quiz show "Jeopardy" -- will be integrated with Salesforce's Einstein, the AI that helps mine its hugely popular customer relationship management software, to provide customer purchasing habits and shopping data for businesses that run Salesforce. That means that an insurance company that uses Salesforce, for example, can also use Watson's weather data to target customers before a snowstorm to help reduce potential damages. By combining Watson's data on local retail trends with specific customer data from Salesforce, companies will be able to send highly targeted campaigns to shoppers, according to the companies. Salesforce customers will be able to start using Watson's smarts to refine their customer targeting starting in the second half of this year.
Sixty-three percent of business and technology executives are planning to increase their spending with Salesforce in 2017 with 13 percent boosting their budgets by more than 50 percent, according to IBM's Bluewolf consulting unit. Bluewolf is a specialist in Salesforce deployments and launched its fifth annual deep dive on the company. Perhaps the biggest takeaway for Salesforce is that its ability to sell multiple clouds largely rides on integrating data and allowing customers to tap into it. Salesforce recently launched its Einstein artificial intelligence platform to ride on top of its clouds. See: Salesforce's Einstein AI platform: What you need to know According to Bluewolf, 58 percent of companies have integrated or plan to integrate Salesforce clouds.