LONDON--Daily Mail & General Trust PLC named Boston Consulting Group's Paul Zwillenberg as its new chief executive, a move which could reinforce the U.K. media group's efforts to grow its digital business. Mr. Zwillenberg, 49, currently heads BCG's media unit and is set to take over on June 1, DMGT said on Thursday. He replaces Martin Morgan, 66, who is stepping down earlier than expected after previously saying he planned to...
The system is powered by Google Cloud technologies and works on any HDMI-ready display that serves as grocery store aisle "end caps", restaurant menu boards, and even interactive cinema posters. The system can be used to offer custom branded video, e-coupons to shoppers. The technical solution uses DoubleClick's ad-serving software to distribute targeted messaging, which opens up many of the approaches familiar to web marketers. The promotional content can range from brand campaigns to store-specific promotional offers, or even app-guided shopping lists, in a move that is widely expected to mark a step-change in the role of point of sale. Integration with other retail systems lets the same approach deliver inventory and sales data, creating both messaging that is more valuable to the shopper, and data that is more valuable to the retailer.
The CMO Performance Report 2018 report, from digital marketing challenger agency, QueryClick, surveyed over 150 Chief Marketing Officers for UK consumer brands with a revenue of over £150 million and an e-commerce offering, found that 66% of CMOs for large retail brands have plans to invest in machine learning to enhance their digital marketing strategies within the next 12 months. The survey also found that over half (53%) of retailers will invest in voice search technology within the next 12 months. By 2019, the voice recognition market is predicted to be a $601 million industry, and its value is set to accelerate even further as research predicts 50% of all searches will be voice searches by 2020. Overall, 75% of CMOs said their brand will change its SEO strategy to ensure it appears in voice-led search results. Of those, 43% said they would do this within the next 12 months.
A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy. The study involved 149 ads across 35 brands and 22,334 people in six countries. Realeyes measured how people felt while they watched the ads by using artificial intelligence to analyse their facial expressions through their webcams (with their consent). The study was designed in collaboration with the Mars Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science. Realeyes' emotion data was cross-referenced with Mars, Incorporated's known sales lift data for each ad to investigate the relationship between emotions and sales performance.