Dalai Lama Backs Digital Venture To Map Emotions

NPR Technology

The Dalai Lama describes himself as "a simple Buddhist monk." But he's also invested in a new digital venture that he hopes will make compassion and self-awareness go viral: AtlasOfEmotions.com

Daily Mail Picks Digital Consultant as New Boss

WSJ.com: WSJD - Technology

LONDON--Daily Mail & General Trust PLC named Boston Consulting Group's Paul Zwillenberg as its new chief executive, a move which could reinforce the U.K. media group's efforts to grow its digital business. Mr. Zwillenberg, 49, currently heads BCG's media unit and is set to take over on June 1, DMGT said on Thursday. He replaces Martin Morgan, 66, who is stepping down earlier than expected after previously saying he planned to...

Coca-Cola pioneers personalised displays in-store with Google AI - Digital Intelligence daily digital marketing research


The system is powered by Google Cloud technologies and works on any HDMI-ready display that serves as grocery store aisle "end caps", restaurant menu boards, and even interactive cinema posters. The system can be used to offer custom branded video, e-coupons to shoppers. The technical solution uses DoubleClick's ad-serving software to distribute targeted messaging, which opens up many of the approaches familiar to web marketers. The promotional content can range from brand campaigns to store-specific promotional offers, or even app-guided shopping lists, in a move that is widely expected to mark a step-change in the role of point of sale. Integration with other retail systems lets the same approach deliver inventory and sales data, creating both messaging that is more valuable to the shopper, and data that is more valuable to the retailer.

Retailers boost investment in machine learning and voice search to improve digital marketing - Digital Intelligence daily digital marketing research


The CMO Performance Report 2018 report, from digital marketing challenger agency, QueryClick, surveyed over 150 Chief Marketing Officers for UK consumer brands with a revenue of over £150 million and an e-commerce offering, found that 66% of CMOs for large retail brands have plans to invest in machine learning to enhance their digital marketing strategies within the next 12 months. The survey also found that over half (53%) of retailers will invest in voice search technology within the next 12 months. By 2019, the voice recognition market is predicted[1] to be a $601 million industry, and its value is set to accelerate even further as research predicts[2] 50% of all searches will be voice searches by 2020. Overall, 75% of CMOs said their brand will change its SEO strategy to ensure it appears in voice-led search results. Of those, 43% said they would do this within the next 12 months.