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Sentiment Analysis: Types, How it Works & Why it is Difficult?


Understanding the sentiments of the people is not easy unless they express their feelings, opinions and perspective anything. But if you have such platforms where people are freely speaking up about their thoughts and concerns, you can easily find out their sentiments. Here where Cogito comes in the facility of sentiment analysis. Sentiment Analysis is the process of determining the conceptions, judgments, feelings, opinions, viewpoints, conclusions, and other notions towards anything. It is a technique to analyze texts, images, emojis and various other actions to know what other people think about a product, service, company, brand name, or a reaction to a specific event, social movement, etc. Sentiment analysis is playing an enormous role in understanding people belonging to different groups and their sentiments.

Sentiment Analysis of Social Media


We live in a world where the globe is connected and communication made easy with the click of a button. In this social age, the evolution of the World Wide Web (www), characterized by the advancement of smartphones and semantic technology, has redefined social media as a retail platform and an indispensable marketing tool. Social media marketing (SMM) is a form of digital marketing that involves sharing content on social media platforms in an attempt to actualize a firm's branding, sales, and web traffic goals. Social media has become essential to helping brands connect to a wider range of customers, establish brand presence, and increase sales both in-store and online. Considering the size of this new virtual market, it comes as no surprise that marketers would choose to use social media to increase brand awareness.

Sentiment Analysis: nearly everything you need to know MonkeyLearn


Sentiment analysis is the automated process of understanding an opinion about a given subject from written or spoken language. In a world where we generate 2.5 quintillion bytes of data every day, sentiment analysis has become a key tool for making sense of that data. This has allowed companies to get key insights and automate all kind of processes. But… How does it work? What are the different approaches? What are its caveats and limitations? How can you use sentiment analysis in your business? Below, you'll find the answers to these questions and everything you need to know about sentiment analysis. No matter if you are an experienced data scientist a coder, a marketer, a product analyst, or if you're just getting started, this comprehensive guide is for you. How Does Sentiment Analysis Work? Sentiment Analysis also known as Opinion Mining is a field within Natural Language Processing (NLP) that builds systems that try to identify and extract opinions within text. Currently, sentiment analysis is a topic of great interest and development since it has many practical applications. Since publicly and privately available information over Internet is constantly growing, a large number of texts expressing opinions are available in review sites, forums, blogs, and social media. With the help of sentiment analysis systems, this unstructured information could be automatically transformed into structured data of public opinions about products, services, brands, politics, or any topic that people can express opinions about. This data can be very useful for commercial applications like marketing analysis, public relations, product reviews, net promoter scoring, product feedback, and customer service. Before going into further details, let's first give a definition of opinion. Text information can be broadly categorized into two main types: facts and opinions. Facts are objective expressions about something. Opinions are usually subjective expressions that describe people's sentiments, appraisals, and feelings toward a subject or topic. In an opinion, the entity the text talks about can be an object, its components, its aspects, its attributes, or its features.

What is Sentiment Analysis and how does it impacts Machine Learning


Sentiment analysis (or opinion mining) may be a natural processing technique want to determine whether data is positive, negative, or neutral. Sentiment analysis is usually performed on textual data to assist businesses to monitor brand and merchandise sentiment in customer feedback and understand customer needs. Sentiment analysis is that the process of detecting positive or negative sentiment in text. It's often employed by businesses to detect sentiment in social data, gauge brand reputation, and understand customers. Since customers express their thoughts and feelings more openly than ever before, sentiment analysis is becoming an important tool to watch and understand that sentiment.

Using Sentiment Analysis to Attain and Retain Customers


Matt Canada has a background in graphic design, customer service and management. Sentiment analysis will indicate ways to build a better marketing campaign for your brand. In this article, we will look into four ways to leverage sentiment analysis tools to enhance your brand presence and excite customers. Sentiment analysis is a method to analyze emotions and reactions expressed through online communication - verbal or written. Also termed as'opinion mining' or'emotion AI', sentiment analysis executes data mining, fetches results, and skims out public opinion from within content pieces to help brands get informed of their customer experience.