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6 of the Biggest Marketing Automation Trends You Need to Know Right Now

#artificialintelligence

Rapid advancement in technology is constantly shaping the marketing landscape. Today, marketers have access to various tools that help them improve their strategies and earn more profit. They are able to target the right people at the right times through the right channels. From sending welcome emails to new subscribers to interacting with website visitors using chatbots – automation has invaded every facet of marketing. Therefore, it is crucial for marketers to stay abreast with the recent marketing automation trends. Before we take a look at the most important marketing automation trends, let's understand what it actually means. Marketing automation enables you to use certain tools or software to automate marketing tasks and workflows.


Artificial Intelligence Tools That Will Transform Your B2B Marketing Operations

#artificialintelligence

When you think of artificial intelligence (AI), do you imagine Will Smith battling humanoid robots? Well, think again…did you know that AI is already being applied in the Internet, helping you go about your daily life without drawing attention to itself? Artificial intelligence simulates traditionally human processes like learning, reasoning and self-correction. Unlike traditional programs, AI-based applications don't need to be continually fed data or manually coded to make changes to their functionality and output. AI can be (and already is) immensely useful to B2B professionals in all industries.


Artificial Intelligence Tools That Will Transform Your B2B Marketing Operations

#artificialintelligence

When you think of artificial intelligence (AI), do you imagine Will Smith battling humanoid robots? Well, think again…did you know that AI is already being applied in the Internet, helping you go about your daily life without drawing attention to itself? Artificial intelligence simulates traditionally human processes like learning, reasoning and self-correction. Unlike traditional programs, AI-based applications don't need to be continually fed data or manually coded to make changes to their functionality and output. AI can be (and already is) immensely useful to B2B professionals in all industries.


Part One: Will Artificial Intelligence Exceed Human Performance in Marketing and Sales by 2025?

#artificialintelligence

Artificial Intelligence (AI) may be out of the sci-fi closet but the adoption within MarTech industry is still very much in its nascent stage. With the advent of wireless and virtual technologies in last two decades, businesses have evolved at a breakneck pace. And now, the biggest force pushing that momentum is the refined combination of AI and Machine Learning (AI/ML). While the first half of the decade focused on leveraging Big Data, AI technology in business, especially in sales and marketing, has taken a major lead with its equitable adoption rate. The promise AI offers – intelligent software running on AI/ML algorithms would perform tasks better, faster and cheaper, is an optimistic opportunity within MarTech.


Artificial Intelligence Marketing Solutions to Level up Your Online Presence

#artificialintelligence

The success of modern digital marketing today mainly rests on four key pillars: analytics, personalization, automation, and optimization. In the past, marketers had to depend on different tools for each of these pillars. However, that resulted in a landscape where small businesses were forced to pay expensive fees and feel completely helpless when trying to figure out what was actually working in their marketing. But what if you could use a single platform to handle everything? To align all these aspects of marketing, where your strategy is automatically implemented and tailored based on buyer behavior?