At last month's online Build event, Microsoft continued its embrace of once-hated open source by highlighting improvements to GitHub, announcing a disruptive way of embedding software components into documents via the open-source Fluid Framework and showcasing a new version of a Windows subsystem for Linux. It also continued to embrace mobile clients from one-time mobile rivals Apple and Google. Debuting in 2003, Adobe's Creative Suite was the "right-brain" counterpart to the "left-brain" Microsoft Office suite. Microsoft sparred with the creative software giant in the late 1980s when it teamed with Apple to unseat Adobe's PostScript printer software and fonts and again in the late 2000s when it launched a Flash competitor called Silverlight and its own digital media suite called Expression Studio that failed to challenge Creative Suite. But Creative Suite's unit sales were stagnant, a sign to the company that it needed to expand its addressable market.
WIRE)--Today's most successful brands already use data science to personalize experiences and address customer needs. Brands are increasingly building internal statistical models and algorithms to tailor experiences and yet most are not fully leveraging artificial intelligence (AI) technology. To help with this, Adobe (Nasdaq:ADBE) today announced it will open up its data science and algorithmic optimization capabilities in Adobe Target, the personalization engine of Adobe Marketing Cloud. Brands will be able to insert their own data models and algorithms into Adobe Target to deliver the best experience to customers. Additionally, the company announced new capabilities in Adobe Target powered by Adobe Sensei, its AI and machine learning framework, to further enhance customer recommendations and targeting precision, optimize experiences and automate the delivery of personalized offers.
Adobe on Thursday unveiled new voice analytics capabilities in Adobe Analytics Cloud designed to help brands personalize customer experiences and drive loyalty via voice-based interfaces. Apple's iPhone made its debut 10 years ago. Here's a look at how it has impacted business and the enterprise. Using machine learning and artificial intelligence technology from Adobe Sensei, the platform enables businesses to analyze voice-activated searches through AI assistant platforms including Apple Siri, Microsoft Cortana, Google Home, and Amazon Alexa. For companies developing skills or other voice-based app equivalents, the software will track performance across devices and platforms, and provide a clearer picture of the overall customer journey.
At Adobe Summit today, Adobe (Nasdaq:ADBE) unveiled Adobe Experience Cloud, a comprehensive set of cloud services designed to give enterprises everything they need to deliver exceptional customer experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform, leveraging Adobe Sensei's machine learning and artificial intelligence capabilities. This Smart News Release features multimedia. Digital has disrupted every industry. Massive amounts of data, the proliferation of devices and sky rocketing customer expectations are forcing enterprises to rethink their customer experience: Be personal.