TikTok may be the app-du-jour, but its presence in the United States may not last. Enter Triller, the video sharing platform emerging as the alternative to TikTok amid uncertainty over the app's future. Popular stars like Charli D'Amelio, the most followed person on TikTok, are starting their own accounts on Triller. D'Amelio is still posting on TikTok as usual, however. Triller, which began as a niche music discovery app because of its "AI-powered" editing features, has been around since 2015.
While TikTok's future in the US is starting to become clear, the weeks of uncertainty surrounding the app has undeniably helped one of its biggest rivals. I'm not talking about Instagram, but music video app Triller, which has surged in popularity amid TikTok's reckoning. Now the app has nabbed TikTok's biggest star: Charli D'Amelio, who has 87 million followers on the app. She officially joined Triller Tuesday, along with her sister and parents, who each also has a massive audience on TikTok. As The Verge notes, it's not an exclusive arrangement, so the D'Amelio family likely aren't abandoning their TikTok accounts any time soon, but it's still a major get for Triller.
With a ban imminent, right now TikTok is one of the hottest apps on the app stores, No. 4 on iOS and No. 3 on Google Play. As of Sunday, the Trump Administration says it will be illegal for Apple or Google to distribute new copies of the app, which counts 100 million users in the United States, is owned by China's ByteDance, even as negotiations with Oracle to take over U.S. operations continue. So what to do if you enjoy making short, fun videos of yourself singing songs and dancing? This app offers much of the same short, trendy video bursts as TikTok without being owned by a Chinese company. Los Angeles-based Triller has reached out to popular creators to move their wares to the app, including Charli D'Amelio and Josh Richards.
As Donald Trump tries to get TikTok banned from the United States, the president is showing support for one of the video sharing app's competitor, Triller. On Saturday, Trump launched his official Triller account, per a tweet from New York Times reporter Taylor Lorenz. Trump's first Triller video, which acts as a mini campaign ad, features audio of the president saying, "I'm a professional at technology" and "Nobody can do it like me. Nobody can do it like me, honestly." The 15-second clip now has 1,142,524 plays and is one of three videos currently on the verified account.
New York – American TikTok users reacted with a collective shrug Friday to the U.S. move to ban new downloads of the video-sharing app -- but many are already planning an exit to other platforms should the clampdown lead to an outright ban. Everybody stay calm!" TikTok user Nick Foster told his 577,000 followers, dubbing a video of himself with audio of actor Steve Carell's character on the series "The Office" panicking during a fire alarm. Although young users on the platform, who make up its primary base, seem to have paid little attention to the government's announcement, the slightly older ones have reacted. "Thank you for the fun times," posted The Buyin King, a 22-year-old investor with 438,000 followers. Some users were pragmatic, pointing out that for those who already had the app little would change between Sunday, when the government ban on downloads will go into effect, and Nov. 12, the cutoff date set by President Donald Trump's administration.