AI Tipped To Revolutionize Marketing Industry As Sector Attracts $2.5Bn Of Investments In 2018 - Ad Tech Daily

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LONDON – Unprecedented volumes of data and advances in AI are transforming the marketing services industry, according to a report released by leading technology advisory and investment firm GP Bullhound. AI and the Services Revolution reveals that investments in marketing-related AI have grown steadily, with $2.5bn of investments in emerging companies in 2018 – and $1 billion invested in Q2 2019 alone. A total of $11bn has been invested in the sector since 2014. While North America accounts for the majority of funding into AI marketing companies with a yearly volume of around $1.5bn in 2014-2018, Europe is showing the highest growth rate. The European market grew to represent 30% of all transactions in H1 2019, while Asian transactions have declined from 20% in 2018 to only 5% as of H1 2019.


Big investments show AI is poised to revolutionize marketing

#artificialintelligence

Unprecedented volumes of data and advances in AI are transforming the marketing services industry, according to new research from technology advisory and investment firm GP Bullhound. The firm's new report, AI and the Services Revolution, reveals that investments in marketing-related AI have grown steadily, with $2.5 billion of investments in emerging companies in 2018--and $1 billion invested in Q2 2019 alone. In all, a total of $11 billion has been invested in the sector since 2014. While North America accounts for the majority of funding into AI marketing companies, with a yearly volume of around $1.5 billion in 2014-2018, Europe is showing the highest growth rate. The European market grew to represent 30 percent of all transactions in H1 2019, while Asian transactions have declined from 20 percent in 2018 to only 5 percent as of H1 2019.


AI tipped to revolutionise marketing sector which attracted $2.5bn investment in 2018

#artificialintelligence

Unprecedented volumes of data and advances in AI are transforming the marketing services industry, according to a report released today by leading technology advisory and investment firm GP Bullhound. AI and the Services Revolution reveals that investments in marketing-related AI have grown steadily, with $2.5bn of investments in emerging companies in 2018 – and $1 billion invested in Q2 2019 alone. A total of $11bn has been invested in the sector since 2014. In order to read the full story we need you to be registered with us, please click the links below to login or register.


London has the most tech unicorns in Europe, but Brexit may change that

ZDNet

London remains home to the largest number of billion-dollar tech companies in Europe, but maintaining that lead after Brexit may be tougher. According to findings by technology and investment advisory firm GP Bullhound, London has produced 17 companies that surpass the $1bn valuation mark since 2010, more than Berlin (seven) and Paris (four) and Tel Aviv (five) combined. According to the data, London is currently home to 13 unicorn businesses -- about 20 percent of the European total, many of which are in the finance-tech and artificial-intelligence sectors. The UK is now home to 20 out of the 64 unicorns across Europe and over one third of the total if you include companies that have been acquired. GP Bullhound's data includes tech companies working in areas including artificial intelligence and machine learning, big data, cybersecurity, digital marketing and media, ecommerce, cloud computing, fintech, and health tech, all of which have an equity valuation of $1bn in public or private markets.


AI Predictions: 2018 is the make or break year for brands

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Artificial intelligence (AI) has increasingly dominated the news agenda in 2017. This was highlighted in November when the UK Government's Autumn budget included a £20 million investment pledge for businesses working in AI. With research from Deloitte showing that 85 percent of UK businesses plan to invest in AI by 2020, it's clear that firms across the board are waking up to its benefits and are starting to take decisive action. More and more brands are making headway with AI in digital advertising, from better audience insights and targeting to campaign measurement. The results are evident in more relevant, targeted and measurable campaigns.