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Radiohead Invented Digital Music Marketing In 2000 And Now Looks To Redefine It Again In 2016

International Business Times

The band that has spent more than a decade redefining what an album release could look like has rewritten the rules again. On Friday, just hours after releasing a stop-motion music video and less than a week after erasing itself from the internet, the British quintet Radiohead announced that a new album, as yet untitled, will be coming out Sunday, May 8. By today's standards, the weeklong blitz through stunt, album teaser, song releases and album drop was the perfect example of how you unleash an album in 2016, the perfect combination of Kanye West audacity and Beyoncé surprise. It was also just the next step down a trail Radiohead has been blazing for more than 15 years. Few artists have displayed as strong an understanding of the internet as Radiohead, and none of them has done more to explore how it can be used to market and distribute music.

Here's How to Listen to Radiohead's New Album


After a whirlwind week in which Radiohead wiped their social media channels and released two new songs--"Burn the Witch" and "Daydreaming"--today the band finally released their long-awaited ninth album, A Moon Shaped Pool. But now that the album is finally here, a new question has arisen: How can we listen to it? The album is currently available for purchase from online here. Radiohead's website is also offering pre-orders for a CD version of the album that will ship on June 17 and a special edition vinyl/digital/etc. Beyond A Moon Shaped Pool's release, those looking for a throwback (read: non-streaming and pre-A Moon Shaped Pool) Radiohead experience will soon get their wish, too.

Radiohead's 'A Moon Shaped Pool' is coming to Spotify after all


Despite the fact that Thom Yorke once called Spotify the "last desperate fart of a dying corpse," Radiohead's ninth album, A Moon Shaped Pool, will be released to the streaming service soon. A Spotify representative tells Mashable that it will be available beginning June 17, the day of the album's physical release. Upon its initial release on May 8, A Moon Shaped Pool was immediately available on Apple Music, Tidal, and Amazon. At the time, Spotify representatives said, "We look forward to making the rest of A Moon Shaped Pool available on Spotify as soon as we can." SEE ALSO: Radiohead's'A Moon Shaped Pool': Here's where you can stream it In the interview with Mexican site Sopitas in 2013 -- months after pulling many Radiohead albums from Spotify -- Yorke made his "dying corpse" comment and called on artists to boycott the streaming service.

XL Records have made 'first step' in transferring Radiohead's catalogue from Parlophone

The Guardian

XL recordings has taken the first step in the transfer of Radiohead's catalogue from Parlophone to the Beggars imprint, a spokesperson for the label has confirmed. Speculation surrounding the group's catalogue activity started on Monday, when fans noticed that a number of Radiohead B-sides and rarities had disappeared from streaming services such as Spotify and Apple Music. In addition, all albums up to and including Hail to the Thief listed on streaming sites are attributed to XL Recordings. According to XL, the "main albums" are being made available in their original form to begin with, "before non-LP material is reconfigured." "As a result of a change in rights ownership of Radiohead's catalogue, the band's catalogue on Spotify has been streamlined, meaning that a small number of products are no longer available," Spotify told the Guardian.

Radiohead's 'A Moon Shaped Pool': Here's where you can stream it


After temporarily disappearing from the Internet and then releasing two new singles, Radiohead released its ninth album on Sunday -- but it isn't available everywhere. SEE ALSO: Radiohead shares'Daydreaming' video from new album coming Sunday Frontman Thom Yorke hasn't always thought highly of Spotify, once calling it "the last desperate fart of a dying corpse." When asked if there were plans for the album to be available on Spotify in the near future, a representative said, "Radiohead's new singles'Burn The Witch' and'Daydreaming' are already available on Spotify, and we look forward to making the rest of A Moon Shaped Pool available on Spotify as soon as we can." Representatives for SoundCloud Go and Google Play have not responded to Mashable's request for comment. Pitchfork reports that the album was temporarily available on Google Play Sunday morning, but it is no longer available.