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Why every AI company should have an ethics policy - and here's ours

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AI companies have a social responsibility to consumers to be open about what exactly they are doing with this technology - and how. Phrasee is proud to be one of the first companies in the world working in AI for marketing to do so. We're taking the lead and codifying what we believe to be an ethical way to run an AI business, and have drawn up an ethics policy that is practical, specific and explicit. It is surprising AI ethics policies aren't more commonplace and that we appear to be one of the few companies not only promoting what we believe in, but also putting our head above the parapet about it. If the wider marketing community is to realise the commercial benefits of AI, we also need to put the fundamentals in place and collectively drive an ethical marketing agenda.


The Little Guide To Ethics In Digital Marketing Part 1 - IntelligentHQ

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As realisation of the importance of doing business ethically is growing, this too is spreading to the marketing domain, and to digital marketers. Digital marketing has brought many new and innovative ways to market to potential and existing customers. Evidencing this, almost 4,000 (3,800) marketing technology tools are now available to marketers. These are increasingly capable and can gather a good deal of information from customers. This, among other drivers has led to a growing need for ethics in digital marketing.


The Little Guide To Ethics In Digital Marketing Part 1 - IntelligentHQ

#artificialintelligence

As realisation of the importance of doing business ethically is growing, this too is spreading to the marketing domain, and to digital marketers. Digital marketing has brought many new and innovative ways to market to potential and existing customers. Evidencing this, almost 4,000 (3,800) marketing technology tools are now available to marketers. These are increasingly capable and can gather a good deal of information from customers. This, among other drivers has led to a growing need for ethics in digital marketing.


The Little Guide To Ethics In Digital Marketing Part 2 - IntelligentHQ

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This is a Little Guide To Ethics In Digital Marketing in two parts. In the first part of our guide to ethics in digital marketing, we looked at why there is an increasing need for such a guide. We look at the core steps to implement proper digital marketing ethics and also examined the challenges that new technologies bring in terms of ethics for digital marketers. In part two we will look at some guidelines for ethics in digital marketing in all its different branches. The Internet and social media, has brought us wonderful things.


TTT Studios An open conversation about AI ethics

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Increased deployment of Artificial Intelligence around the world has torn open a very public and heated debate. While AI is being used to do things like sentence criminals, determine who should be hired and fired, and assess what loan rate you should be offered, it's also being leveraged to protect against poaching, detect illnesses sooner and more accurately, and shed new insights into fighting climate change. As we continue to develop AmandaAI here at TTT, we increasingly involve ourselves in the field. And as the technology continues to advance, we will continue to take on more and more clients who want to incorporate AI into their software. Since we're helping to create an AI-enabled future, we have a responsibility to explore what exactly that means.