Apple has retaliated against Epic Games after being served a lawsuit for pulling the wildly popular video game Fortnite from the App Store. On August 28, Apple is set to remove Epic Games's developer account from the platform - banning the firm from designing apps for the App Store in the future. The feud began a week ago when Epic Games released its own direct payment on its website that provides users with discounts and avoids paying Apple a 30 percent fee of in-app purchases, which the tech giant cites as a violation. Epic sued in US court seeking no money from Apple, but rather injunctions that would end many of the companies' practices related to their app stores. The video game firm also attacked Apple on social media, launching a campaign with the hashtag #FreeFortnite, urging players to seek refunds from Apple if they lose access to the game, and creating a parody of Apple's famous '1984' television ad.
Fortnite developer Epic Games is suing Apple after the company removed the game from its App Store. In a lawsuit, Epic accuses the iPhone maker of anti-competitive and monopolistic behavior. "Epic brings this suit to end Apple's unfair and anti-competitive actions that Apple undertakes to unlawfully maintain its monopoly in two distinct, multibillion dollar markets," the company writes in a court filing, pointing to Apple's control over the App Store and payments processing for in-app purchases. Epic Games has filed legal papers in response to Apple, read more here: https://t.co/c4sgvxQUvb Notably, the game developer says it's not seeking monetary damages, but is instead asking the court to force Apple to change its App Store policies.
Fortnite creator Epic Games launched a spear at Apple's gatekept iOS App Store market today with a lawsuit filed in the US District Court of Northern California. The move aligns with the developer's years-long quest to disrupt digital marketplaces and their associated fees--and comes as Apple has faced increased antitrust scrutiny on Capitol Hill. Alleging that Apple's grip over the iOS market is "unreasonable and unlawful," Epic Games seeks to force access to more apps and payment processing options on iOS. The lawsuit came just moments after Apple removed Fortnite from its iOS store for instituting an in-app payment system that let users circumvent Apple altogether, a violation of App Store guidelines. "Apple's removal of Fortnite is yet another example of Apple flexing its enormous power in order to impose unreasonable restraints and unlawfully maintain its 100 percent monopoly over the iOS in-app payment processing market," said an Epic Games representative.
When it comes to the App Store, Apple is through playing nice. The tech giant confirmed Thursday that it had booted Epic Games' wildly popular Fortnite app from the App Store. At issue, at least according to Apple, is Epic Games' decision to add non-approved features to the app. Fortnite, for the unaware, is a multiplayer battle royale-style game. On Thursday, Epic Games launched a new way to purchase its in-game currency, V-bucks, at a discount.
On Friday, Epic Games filed for a preliminary injunction that would require Apple to restore its developer account and put its beloved video game back in the App Store. Apple removed the app in August after the gaming company violated Apple's rules by introducing a direct payment option into the app without Apple's approval. That payment system would have competed with Apple's in-app purchase system, which the iPhone giant requires all apps to use. Typically, when players on Apple devices make in-app purchases, Apple gets a 30% cut of those sales. Fortnite's direct payment functionality undermined that structure.