Voice Search Website Optimisation The Marketing Know-How

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Google voice search is an omnipresent choice for users on the move via their mobile devices. Voice search has made its way into our everyday life and the trends suggest that it's here to stay. Voice search is a function that makes it possible for users to make a query via a search engine using their voice. They can either do this using a smartphone or home assistant. This article analyses the uniqueness of voice search and why it should be part of your marketing strategy.


How machine learning levels the SERP playing field

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We don't ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably dominate most areas in which it does business. A recent segment discussing corporate monopolies on John Oliver's "Last Week Tonight" hilariously referenced Bing as the dominant search engine with a graphic that stated, "Bing. For the most part, however, the digital marketing sphere has been a fairly competitive landscape, though there were exceptions to this maxim. Established brands frequently dominated top SERP positions because of long-standing trust, fresh domains had to wait their turn in line, and black-hat SEO allowed webmasters to game the system and deliver high rankings for thin content. A decade ago, SEO agencies and webmasters could apply simple heuristics and buzzworthy keywords to rank content regardless of its utility to user intent or actual quality.


How machine learning levels the SERP playing field

#artificialintelligence

We don't ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably dominate most areas in which it does business. A recent segment discussing corporate monopolies on John Oliver's "Last Week Tonight" hilariously referenced Bing as the dominant search engine with a graphic that stated, "Bing.


SEO Predictions for 2018 From 48 SEO Experts - Shane Barker

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The SEO landscape is constantly evolving, and marketers have to adapt to this evolution. Major Google updates have rendered manipulative SEO practices somewhat obsolete. But there is still a lot that marketers have to do to ensure that their websites are highly visible in relevant searches. This makes it crucial that you keep yourself updated on the latest changes and the future predictions in regards to SEO. And what better way to get your predictions and advice than from the top experts in search engine optimization. We are going to see more "knowledge-based trust" and the Google knowledge vault returning from Google, and the Semantic Web is going to make featured snippets and structured snippets more compelling and interesting to people doing marketing on the Web. People are going to be advertising in knowledge graphs, where entities actions are going to be the focus of their campaigns. "I am an entity," is going to be a goal for many more on the Web, because it will matter even more. My main prediction for 2018 is that traditional SEO real estate, like ranking 1-10, will continue to shrink. Increasingly, you will be fighting for Featured Snippets and Featured Videos. If you do not put a strategy in place to rank for featured snippets, you are going to be at a big disadvantage. Featured snippets, answer boxes and other SERP features are at a tipping point. Visitors now expect to see the answer right there in the search results. So we should expect that clickthrough rates will decline in general.