Samsung is rumored to be making its own smart speaker that will be powered by the Bixby smart assistant. However, it looks like the South Korean company has doubts on the marketability of such a device. "Samsung currently does not view Al speakers as marketable, as the global market is already dominated by unbeatable Amazon and the Korean market is too small to make profits," an anonymous source told The Korea Herald. "More importantly, Samsung cannot afford to focus on the uncertain market, as most of its AI specialists -- whose number is much less than that of the US tech giants -- are currently going all out to develop the Bixby version in English." Samsung might simply be taking a "wait-and-see attitude" towards its ambitions for a smart speaker, mobile industry specialist and researcher Kim Jong-ki suggested.
Samsung has confirmed the firm will'soon' release a smart speaker designed to take on Amazon's Echo, Google's Home and Apple's HomePod. DJ Koh, the president of Samsung's mobile division, told CNBC a smart speaker was on the way. 'Maybe soon we will announce it. I am already working on it,' Koh said. 'As I mentioned I wanted to provide a fruitful user experience at home with Samsung devices, and I want to be moving quite heavily on it,' he added.
Samsung is rumored to be building its own smart speaker, which will be powered by its Bixby voice assistant. The development of the device is said to have slowed down due to the lack of progress with Bixby. Samsung's smart speaker is said to be codenamed as Vega, according to The Wall Street Journal (via The Verge). Unfortunately, the WSJ's report didn't include details about the smart speaker's specifications, nor did it provide a timeframe for when consumers can expect it to be released. What was made certain about the report is the development of project Vega is being slowed down.
Samsung's technological reach is formidable, shipping more phones than any other manufacturer. The company boasts nearly 23% of the global smartphone market, and its Gear VR headset, available since late 2015, is already among the most popular virtual reality devices going. But when it comes to voice-activated speakers, a medium that some believe is on the cusp of becoming the next major computing platform, there's reason to question whether Samsung has the wherewithal to keep up. The South Korean technology giant may be developing a new Amazon Echo-like smart speaker powered by its Bixby virtual assistant, reports the Wall Street Journal. But it's arrival would likely come long after category pioneers like Amazon, Google and Apple have either released or announced plans to launch voice-activated gadgets of their own.