Over years, a crucial part of data-gathering behavior has revolved around what other people think. With the constantly growing popularity and availability of opinion-driven resources such as personal blogs and online review sites, new challenges and opportunities are emerging as people have started using advanced technologies to make decisions now. Sentiment analysis or opinion mining, refers to the use of computational linguistics, text analytics and natural language processing to identify and extract information from source materials. Sentiment analysis is considered one of the most popular applications of text analytics. The primary aspect of sentiment analysis includes data analysis on the body of the text for understanding the opinion expressed by it and other key factors comprising modality and mood.
This paper focusses on the main issues related to the development of a corpus for opinion and sentiment analysis, with a special attention to irony, and presents as a case study Senti-TUT, a project for Italian aimed at investigating sentiment and irony in social media. We present the Senti-TUT corpus, a collection of texts from Twitter annotated with sentiment polarity. We describe the dataset, the annotation, the methodologies applied and our investigations on two important features of irony: polarity reversing and emotion expressions.
Sentiment analysis is a powerful example of how machine learning can help developers build better products with unique features. In short, sentiment analysis is the automated process of understanding if text written in a natural language (English, Spanish, etc.) is positive, neutral, or negative about a given subject. Nowadays, we have many instances where people express opinions and sentiment: tweets, comments, reviews, articles, chats, emails and more. One popular example is Twitter, where real-time opinions from millions of users are expressed constantly. Companies use sentiment analysis on Twitter to discover insights about their products and services.
Sentiment analysis is the automated process of understanding an opinion about a given subject from written or spoken language. In a world where we generate 2.5 quintillion bytes of data every day, sentiment analysis has become a key tool for making sense of that data. This has allowed companies to get key insights and automate all kind of processes. But… How does it work? What are the different approaches? What are its caveats and limitations? How can you use sentiment analysis in your business? Below, you'll find the answers to these questions and everything you need to know about sentiment analysis. No matter if you are an experienced data scientist a coder, a marketer, a product analyst, or if you're just getting started, this comprehensive guide is for you. How Does Sentiment Analysis Work? Sentiment Analysis also known as Opinion Mining is a field within Natural Language Processing (NLP) that builds systems that try to identify and extract opinions within text. Currently, sentiment analysis is a topic of great interest and development since it has many practical applications. Since publicly and privately available information over Internet is constantly growing, a large number of texts expressing opinions are available in review sites, forums, blogs, and social media. With the help of sentiment analysis systems, this unstructured information could be automatically transformed into structured data of public opinions about products, services, brands, politics, or any topic that people can express opinions about. This data can be very useful for commercial applications like marketing analysis, public relations, product reviews, net promoter scoring, product feedback, and customer service. Before going into further details, let's first give a definition of opinion. Text information can be broadly categorized into two main types: facts and opinions. Facts are objective expressions about something. Opinions are usually subjective expressions that describe people's sentiments, appraisals, and feelings toward a subject or topic. In an opinion, the entity the text talks about can be an object, its components, its aspects, its attributes, or its features.