CES for Marketers: Alexa Wows, Virtual Reality Underwhelms

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Over the past few years the CES trade show has become a familiar post-holidays pilgrimage for many of the country's biggest marketers. They see the event as a way to get a sneak peek at the latest tech gadgets and technologies that can help them engage with their customers. This year marketing executives from companies such as Coca-Cola, Unilever, Johnson & Johnson, Campbell Soup and PepsiCo Inc. made their way to Las Vegas for the gathering. The convention was jam-packed with everything from self-driving cars to robots that play chess to Procter & Gamble's air-freshener spray that can connect with Alphabet Inc.'s Nest home to automatically release pleasant scents in the home. But there was one category that seemed to especially win over marketers: virtual assistants.



The Arrival of Artificially Intelligent Beer

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The term "machine learning" covers a grab bag of algorithms, techniques, and technology that are by now pretty much everywhere in modern life. However, machine intelligence has recently started to be used not just for identifying problems but to build better products. Amongst the first is the world's only beers brewed with the help of machine intelligence, which went on sale a few weeks ago. The machine learning algorithms uses a combination of reinforcement learning and bayesian optimisation to assist the brewer in deciding how to change the recipe of the beer, with the algorithms learning from experience and customer feedback. Perhaps the most obvious intrusion of machine learning into the physical world is the voice recognition that drives Apple's Siri, or Amazon's Alexa.


Kohler has smart kitchen and bath products to show at CES

PCWorld

One of the oldest names in kitchen and bath fixtures is getting serious about the smart home. Kohler announced Friday that it will show seven new smart home products at CES 2018, including mirrors, faucets, toilets, and bath products in its Kohler Konnect line.


3 User Experience Principles To Save Bots From An Early Grave - ARC

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Editor's note: This guest column was written by Applause cofounder and general manager of emerging market products Roy Solomon. Bots are all the rage this year. Often called "conversational agents" or "dialog systems," researchers and programmers around the world are creating assistants that help people with tasks like with travel arrangements, finding food, live music and more. The biggest technology companies like Facebook, Google and Microsoft are heavily investing in bots. Despite the hysteria, bots are already viewed as a disappointment.