Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. It's pretty hard to become the most popular kid in school. You have to dress well, bend over backwards to get people to like you, and make a vicious burn book that roasts all your enemies. But you know what's even harder: becoming the most popular website. Search engines are the gatekeepers to the Internet, so Search Engine Optimization (SEO) is vital for every website.
Before we run into learn about SEO it's better to get a brief idea about how the search engine works These Search engines are collecting information on every web page on the internet and help people to find out web pages with the content that relevant to what they are looking for and use their own Algorithms to turn collected information in to a search results. SEO has become one of the most significant Internet marketing strategies in online marketing especially during the last decade. SEO stands for search engine optimization. SEO is the process of ranking your web site in organic (unpaid) search result of the major search engines like Google, Bing, and yahoo. Getting your website into the first page of the search result of any search engine will help you to grow your business or make your brand popular because the Internet users will find your website through the search engines.
SEO stands for "search engine optimization" while SEM stands for "search engine marketing." Most times, these two phrases are used interchangeably due to their similarities. However, SEO and SEM are two different strategies. SEO refers to techniques that are used to increase traffic to a website from organic search results of major search engines such as Google, Yahoo, and Bing. Organic traffic is the traffic that you receive for free from search engines.