Robert A. Fnkiknbeig & Ralph L. Hensler

AI Magazine

Like most consultants, we have developed certain paradigms that we use to help our clients. We have worked with both entrepreneurs starting small technologyoriented business and with sources of venture capital. Frequently, we find that there is a gap between these two groups created by vastly different goals and objectives as well as diverse communication styles. The unfortunate result of this gap is the difficulty many startups experience in obtaining capital. We do not intend to provide a comprehensive review of business theory, to contrast our methodology with others, or to provide a historical perspective on venture capital.

Target Audience Analysis: Everything Digital Marketers Need to Know


What is audience analysis, anyway? Audience analysis is the research of demographics, language, location, preferences, interests, and other metrics within a group. It is then analyzed to provide useful and actionable consumer insights for a brand in the form of buyer personas. These are semi-fictionalized profiles that are built from your target audience analysis. There was a time when this kind of analysis was a painstaking and time-consuming process that all-but required you to hire an agency to help you complete it if you wanted to be sure the information you were getting would be useful and properly sourced. The pace of campaigns has also ramped up, therefore making it difficult to keep up with conventional methods. Thankfully the age of digital and social media analytics has also made gathering the information you need more efficient.

Data Science Platform Market Current Trends, Opportunities & Challenges by 2025 - Press Release - Digital Journal


Worldwide Data Science Platform 2018 Research Report presents a professional and complete analysis of Global Data Science Platform Market on the current situation. Data Science Platform market top players including are Microsoft Corporation, IBM Corporation, Google, Wolfram, DataRobot, Sense, RapidMiner, Domino Data Lab, Dataiku, Alteryx, Continuum Analytics. The latest report, Data Science Platform market enables stakeholders to gain insights into their potential consumers to construct more effective marketing strategies for the forecast period, 2018 to 2025. Most importantly, the document empowers business owners to seek information about potential consumers and where they can find them. Apart from this, the literature sheds light on how major vendors operating in the Data Science Platform market are making the best use of their marketing campaigns.

Top 10 Skills to Become a Rockstar in Digital Marketing


Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. Unfortunately, not a lot of business owners or professionals have the right skills necessary to succeed in the craft. As a result, they fail to offer the best email marketing service and produce content that's personalized to their specific market. In effect, their digital campaigns seem half-baked to their audience. Digital marketing skills can be learned with patience, hard work, and determination.