Programmatic advertising is on a disruptive ride with new technologies such as artificial intelligence, machine learning, voice search and digital OOH attracting most advertisers. With 5G promising a push to programmatic on one hand and the implementation of GDPR posing new challenges, there's a lot more that marketers need to watch out for in the space. Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. Programmatic advertising is by far the most crucial component of advertising technology - one that is keeping the entire adtech fraternity on a vigil for what's coming next. It is set to be the default media trading method in the coming years. According to Zenith's'Programmatic Marketing Forecasts' report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020.
As Greek philosopher, Heraclitus, said, "the only one constant in life is change". This is certainly true for anyone working in areas related to or based upon technology (and few don't these days). The pace of technological innovation is such that even the most fantastic of imagined futures seem like they could easily become reality. As existing technologies reach maturity, unforeseen developments arrive ever more quickly, and innovations make the leap from consumer applications to business (and vice versa) it's imperative that we constantly seek to find those that have the potential to add value to our own business and those of our customers. As we look ahead to 2018, I've been working with my colleagues to identify some trends that we think will have an impact on our business and industry.
As Greek philosopher Heraclitus said, "the only one constant in life is change". And this is certainly true for anyone working in areas related to or based upon technology (and few don't these days). The pace of technological innovation is such that even the most fantastic of imagined futures seem like they could easily become reality.
According to research conducted by Harvard Business School, digital leaders -- enterprises that embraced Digital Transformation -- saw their three-year average gross margins at 55%, compared to only 37% for digital laggards -- the companies that were not prepared to transform their businesses digitally. And when it came to earnings, digital leaders posted an average net income of 11% while digital laggards only had 7% net income. In today's highly competitive business environment, Digital Transformation is no longer optional -- it is an imperative, a necessity in order for enterprises to remain competitive or even just to stay afloat. To keep up with Digital Transformation, enterprises must understand where it is going. In this post, we explore five important trends that will help enterprises discern where the digital revolution is heading this 2018.
Artificial intelligence (AI) and chatbots rank among the top 10 trends in digital marketing this year, said an industry expert, noting that the trends will help one be ready for challenges awaiting one's business in 2019. With everybody talking about AI, don't be afraid AI will take over the world. But for sure it may have significant impact on your business sooner or later. Mechanisms will be helpful in analyzing your consumers' behaviour and their search patterns. Making the most out of it, utilizing data from social media platforms and blog posts, you'll be able to track customer journey and understand how your users and are looking for desired products and services.