Artificial intelligence (AI) leads the charge in the current wave of digital transformation underway at many global companies. Organizations large and small are actively expanding their AI footprints as executives try to comprehend more fully what AI is and how they can use it to capitalize on business opportunities. Gaining insight into the data they collect helps them engage with customers and hone their competitive edge. But, while AI may indeed be the frontier of enterprise technology, there remain many misconceptions about it. In this whitepaper, we take a closer look at some of these.
Persado is a computerized system that writes natural language to obtain direct marketing goals: to consistently inspire action in any given audience. Our automated machine-learning platform tests millions of words, phrases, and images; collects data; and understands, at scale, consumer reactions to targeted language in calls to action. The engine of the commercial internet is propelled by short, digital marketing messages. Persado is its first qualified driver.
With all the hype surrounding artificial intelligence, you would be forgiven for thinking that developing the algorithms powering deep learning are where the toughest challenges in the industry are. The actual challenge for most algorithms though is not their mathematics, but rather their inputs -- collating high-quality data that is well-labeled and allows for the training of these models as quickly and efficiently as possible.