Oracle takes data-first approach to new customer experience innovations - Express Computer

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To help brands ensure that each and every customer interaction is data driven, Oracle has announced a series of new data-first updates across Oracle Customer Experience (CX) Cloud. The latest updates include new digital assistants for sales, customer service and marketing professionals, new data enriched B2B sales capabilities, and new industry solutions for telecom and media, financial services, and public sector. "The latest updates to Oracle CX Cloud are fueled by data and machine learning to help our customers take advantage of powerful data insights to get ahead of customer needs and ensure a positive, unforgettable customer experience" Rob Tarkoff, executive vice president, Oracle CX Cloud and Oracle Data Cloud said. Oracle CX is an integrated set of applications across marketing, sales, service and commerce. The latest updates to Oracle CX include enhancements to Oracle CX Unity, Oracle's enterprise-class customer data management platform, as well as: In addition, service teams leveraging Oracle Intelligent Advisor to model and deploy interactive advice can use the Oracle Digital Assistant's conversational UI to deliver rich data-connected self-service on chat channels.


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Oracle announced a slew of AI-driven capabilities across its Customer Experience Cloud Suite today that are designed to help users to deliver better, faster and more personal experiences. If you think you've heard this before, it's because Oracle joins its customer experience competitors in offering a similar set of capabilities complete with underlying artificial intelligence, they are calling Adaptive Intelligence technology. To give you a sense how broad Oracle's customer experience offering is, the suite includes Oracle Marketing Cloud, Oracle Sales Cloud, Oracle CPQ Cloud, Oracle Commerce Cloud, Oracle Service Cloud and Oracle Social Cloud. The company hopes to use its flavor of AI technology to bring a level of automation and machine learning to a set of tasks, fueled by the data its many customer experience clouds are collecting. And Oracle claims to have boatloads of data -- a collection of more than 5 billion global consumer and business IDs along with more than 7.5 trillion data points collected on a monthly basis, according to the company.


Oracle delivers artificial intelligence across its customer experience cloud

#artificialintelligence

Oracle announced a slew of AI-driven capabilities across its Customer Experience Cloud Suite today that are designed to help users to deliver better, faster and more personal experiences. If you think you've heard this before, it's because Oracle joins its customer experience competitors in offering a similar set of capabilities complete with underlying artificial intelligence they are calling Adaptive Intelligence technology. To give you a sense how broad Oracle's customer experience offering is, the suite includes Oracle Marketing Cloud, Oracle Sales Cloud, Oracle CPQ Cloud, Oracle Commerce Cloud, Oracle Service Cloud and Oracle Social Cloud. The company hopes to use its flavor of AI technology to bring a level of automation and machine learning to a set of tasks, fueled by the data its many customer experience clouds are collecting. And Oracle claims to have boatloads of data -- a collection of more than 5 billion global consumer and business IDs along with more than 7.5 trillion data points collected on a monthly basis, according to the company.


How to fix your brand experience from the outside in

ZDNet

Is CRM essential for your small business? Before you start comparing vendors, determine whether a customer relationship management system is right for your business. In this guest post, Johann Wrede, the global vice president of strategic marketing at SAP Hybris, explains how companies can succeed at tackling differentiation if they consider what he calls "outside in brand experience" as the means to that end. Johann know from whence he comes. He is a very smart and, not coincidentally, a very nice human being.


Oracle launches Adaptive Intelligent apps for CX ZDNet

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The biggest reveal at the Oracle Modern Customer Experience (CX) event held in Las Vegas from April 25 to April 27 was the debut of Oracle Adaptive Intelligent apps for CX. Adaptive Intelligent Offers (AI Offers) is the first app in a planned portfolio of artificial intelligence applications that will eventually span CX, ERP, human capital management, and supply chain management. The introduction was no surprise. Oracle said a CX app would come first when it announced Oracle Adaptive Intelligent apps last September. Since then the company has been refining the behind-the-scenes automated machine learning capabilities.