Customers have gradually high expectations of the brands with which they share their data. Today the way companies collect and use data, and the way their customers share it, is changing. For years companies have been striving to create customer loyalty programs that stick. Companies must move away from just collecting customer data, to using it in a way that provides more value or a better experience for their customers. Why companies want certain types of customer data and what the benefits for the customer will be?
Customer expectations are always multiplying. Enterprises struggle to improve customer experience and are making huge investments to meet their expectations. Regardless of the industry, the customers today expect that they will get best-of-breed experience and contextually relevant customer service. The real world is becoming digital and many more people have access to smart devices and objects. There is a need for rapid and relevant customer to company interactions on new networks and platforms.
Business automation and its services is in a high demand nowadays, giving customers all their requested information and in a timely manner. There are numerous highly advanced systems powered by automated solutions, which allows customers to easily book a restaurant, order takeaway, hotel reservation and even make a Dr. appointment. The customer service vertical is moving into a higher level thanks to the use of Artificial Intelligence (AI). Artificial intelligence (AI) is a specific field of computer science that highlights the making and formation of smart technologies that work and react like people. AI works by merging and unifying huge volumes of data with rapid processing and smart algorithms, permitting the software to acquire the information from patterns or features in the data generated.