With several companies having helped popularize the format, it is testament to the growing position of so-called "out-stream" video ads that there is now a supply-side ad platform (SSP) dedicated to them. Company chief revenue officer and president Chris Scott, the former Admeld, Criteo and Yieldo exec who joined in February, tells Beet.TV that ConvertMedia is gaining more partnerships with demand-side partners, too. "TubeMogul, Videology, and Index are integrating with us," he says. "We see that as a powerful testament to what we're doing. A lot of agencies will now be able to buy through those partners."
Taylor Swift's newest music video has arrived and it opens with the pop star emerging from a grave. Swift's music video for "Look What You Made Me Do" premiered during the MTV Video Music Awards. The video begins with shots of a cemetery and a decomposed Swift crawling out of a grave before shifting to several more glamorous looks. The macabre opening plays on one of the key lines from the song, in which Swift says the old version of herself can't come to the phone because she's dead. The video ends with Swift appearing as several characters from the music video, and her life.
More than 15 years ago, Blink 182 shocked with their video for "What's My Age Again?" that featured the band running around naked. Now, they've updated the concept for a new video that features naked women running around. "She's Out of Her Mind" hit YouTube on Thursday thanks to Spotify. The video appeared with a message that explained, "As part of the new Spotify original series, Flash Frame, Blink unveils the new video for their latest single, paying homage to a certain classic clip that helped catapult the band to early success." The video shows three women running around and passing by similar sites and people to those that the band encountered in their 2000 video.
It won't surprise you to hear that streaming services are full of documentary-style videos with dodgy claims about aliens or the paranormal. Amazon Prime Video, however, is coming under fire for offering considerably worse. The Telegraph has noticed that the service includes numerous conspiracy videos from widely discredited sources like Alex Jones and David Icke. Amazon isn't going out of its way to promote the junk theories (which include the New World Order and reptilian aliens). As a subscription service, though, it's paying the authors for their work -- unlike YouTube, it can't just pull ads.