A third of the iPhones now in use are three or more years old, an app analytics vendor said a day before Apple unveils the new iPhone 7. According to Boston-based Localytics, 32 percent of all iPhones used in August were models that debuted in 2013 or earlier, with that year's iPhone 5s the third-most popular device at 17 percent. Others, including 2012's iPhone 5 and 2011's iPhone 4S, accounted for single digit shares. Localytics measured share by tallying the models among more than 100 million iPhones that reported data to the app developers that use its analytics tools. The top two models--2014's iPhone 6 and last year's iPhone 6s--accounted for 30 percent and 19 percent of the total, respectively, with the larger 5.5-inch iPhone 6 Plus and iPhone 6S Plus representing 9 percent and 8 percent.
Apple may soon be ditching the 16GB iPhone, if recent reports are to be believed. The Wall Street Journal reported Tuesday that Cupertino's next iPhone, due out this fall, will start at 32GB, not the much-loathed 16GB model pundits and consumers have come to hate. According to the Journal's source, the next iPhone will come in 32GB, 128GB and 256GB models -- likely due, at least in part, to the expected camera improvements that will accompany the next iPhone. The latest report is in line with earlier reports that also suggested Apple's next iPhone will top out at 256GB of storage (though at least one of those reports claim only the larger iPhone 7 Plus will be available in a 256GB option. Of course, as with just about every iPhone rumor, we won't know for sure until Apple formally introduces the device (likely in September) though the Apple rumor mill is starting to give us a pretty good idea of what to expect.
If you've ever held an iPhone 5S, then you already know how the iPhone SE feels. It is the body of an iPhone 5S with the guts of an iPhone 6S. Think of it as a little, upstart brother for the big, bold iPhone 6S and 6S Plus, showing off with a 12-megapixel camera, 4K video capabilities and just as much performance as the big guys. Apple unveiled the 4-inch iPhone at its spring product event and I got to spend a decent amount of hands-on time with the iPhone SE. Imagine holding your iPhone 5 or 5S and wishing it could be something more, but without changing the thing you love about it most -- its super-palmable size.
The worst part of buying a new iPhone is holding your nose and forking over hundreds for a thing Apple will be trying to convince you to replace in 10 months. A 64GB iPhone 6s lists for 749, and if you're inclined to spring for the huge iPhone 6 Plus or iPhone 6s Plus, the bill can quickly climb as high as four figures. Though it's still not exactly cheap for a smartphone, the iPhone SE's pricing model looks pretty good in comparison. Officially, it starts at 399 for the 16GB model, but I want you to completely forget that piece of information and repeat after me: "I will not buy a 16GB iPhone, because, in all likelihood, it will significantly limit the shelf life of my iPhone." Unofficially speaking, the iPhone SE starts at just 499 for the (actually usable) 64GB model.
Let's be real here: the iPhone has never, ever been cheap. Even when it debuted in 2007, it started at the then-eye-watering price of $500. The thing is, many Americans who bought iPhones since then have never paid attention to the price of their devices; the off-contract cost was often obscured by mandatory plans with subsidized phone prices. The iPhone X made waves not just because of its new edge-to-edge OLED display but because it's the most expensive iPhone that Apple has ever made. Many folks across the world wide web were heard complaining about its primo $999 starting price.