Almost a third (32%) of consumers surveyed globally by PwC plan to buy an AI device including robots or automated assistants, with retailers watching closely as'voice commerce' develops in the home. The findings are published today in PwC's Global Consumer Insights survey, which assesses the shopping behaviour, habits and expectations of over 22,000 consumers in 27 countries. The study reports that 10% of respondents already own artificial intelligence (AI) devices, such as robots and automated personal assistants like Amazon Echo or Google Home, and 32% said they plan to buy one. Both consumer and retailer habits and offerings still need time to adapt however, to make the most of the new voice commerce channel. Interest in the devices is strongest amongst consumers in emerging economies including China, Vietnam, Indonesia and Thailand.
Our shopping habits are changing. Researching online for the product you want and then buying offline is becoming the new norm. Consumers have more tools than ever to conduct research online before heading into a store -- and retailers that leverage their online visibility will be more likely to win over the final sale. Salesforce has analyzed the activity of over 500 million global shoppers to identify trends and changes in overall shopping activity. It looked at transactions from 843 digital commerce sites across 36 countries and 1.4 billion visits to pages.
Although pundits predict that online shopping is stealing a march on in-store buying, and use technology to spend more of their cash, cyber security fears still abound. Louisville, Kentucky is building a unique bridge between the smart city and the smart home. Here's what communities and citizens can learn about the benefits of the onrushing digital transformation. According to a new survey by Bethesda, MD-based identity and digital protection solutions Generali Global Assistance, seven out of ten Americans (71 percent) are concerned that their financial and personal information could be compromised due to data breaches while shopping during this holiday season. The company surveyed 1,004 US adults in November 2018.
Last year we saw 24-hour supermarket shopping slump, with many supermarkets stopping around-the-clock opening hours in stores. Most of the supermarkets were quick to say that this move was not a cost cutting exercise but down to customer shopping habit shifts as many more are now getting their essentials delivered online rather than in-store. We have seen this trend evolving throughout 2016 and in particular over the holidays we saw a massive increase in consumers opting to shop online instead of on the High Street. In the final week before Christmas online sales surged to 51.1 percent. In fact the UK is one of the largest ecommerce countries globally.
There are no holiday songs about smartphones or voice assistants -- at least, not yet. But the world of commerce is rapidly changing, and at no time is this more apparent than during the holiday shopping season. Eighty-seven percent of shoppers now begin their hunt in digital channels -- up from 71 percent in 2017. This is fueled by the explosive growth of smartphones. IDC projects that by 2022 the overall smartphone market will reach 1.646 billion units.