There's a lot to learn from each social media channel–especially if you want your business to stay relevant. As you build your brand, knowing the ins and outs of a platform like Instagram will truly decide whether or not your social media strategy succeeds. By following Instagram best practices, you're able to use the platform as a marketing tool and not just a social site. While we've written about Instagram numerous times, it's still critical to understand the importance of social media engagement. Your Instagram best practices shouldn't only include uploading photos and videos.
Whether you're writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance your arguments by making your writing more compelling. It gives your readers context. And, it helps provide support for your claims. That said, if you're not a data scientist yourself, it can be difficult to know where to look for data and how to best present that data, once you've got it.
E-commerce remains a highly competitive field, but don't fret, you can make it big amongst the giants thanks to artificial intelligence and machine-learning tools. Artificial intelligence and machine learning have far surpassed the "eye roll" reaction they once sparked… They have become essential tools for many large e-commerce brands to operate at such scale -- and both, while also becoming more advanced, are increasing in prominence with each year that goes by (in a multitude of sectors). The marketing revolution is here, and CMOs can't escape it. From operational optimization to marketing, personalization and enhanced search…right through to automated inventory planning and dynamic pricing -- AI is shaping the future of shopping, at pace. Is your e-commerce brand ahead of the curve, or rapidly falling behind the times?
Sales and marketing analytics are essential to unlocking commercially relevant insights, increasing revenue and profitability, and improving brand perception. With the help of the right analytics, you can uncover new markets, new audience niches, areas for future development and much more. Let's look at what I believe are the best and most important sales and marketing analytics that can help any business grow and succeed. This post builds on my article on the key business analytics tools, which might make good additional background reading. Business is all about meeting the needs of customers.