Evolving Role of AI in SEO Strategies

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AI is being leveraged to meet the requirements of the search engines, which are getting better at identifying keyword stuffing, quality of content, and irrelevant backlinks. FREMONT, CA: Artificial intelligence (AI) is changing the dynamics of various industries. Its ability to analyze and find patterns in vast data sets has prompted businesses to adopt AI systems into their processes. The effect of AI is also impacting the way search engines operate. AI and ML have become a crucial component that influences the way search engines rank pages.


5 Reasons Why Artificial Intelligence Will Transform Marketing As We Know It

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Traditional outbound marketing campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable growth in today's always-connected, real-time world, marketers must deliver continuous, customized, two-way, insight-driven interactions with customers on an individual level. Brands that understand this and put the right Systems in place to scale are creating competitive advantages that are very difficult for their competitors to replicate because it's not just about technology. Forrester Research refers to this as creating a "Contextual Marketing Engine". In their 2016 survey of 115 technology, marketing, and customer experience professionals, Forrester found that, across the board, organizations' investments revolve around implementing customer personalization initiatives, solving people's challenges, and assembling digital experience systems.


5 Reasons Why Artificial Intelligence Will Transform Marketing As We Know It

#artificialintelligence

Traditional outbound marketing campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable growth in today's always-connected, real-time world, marketers must deliver continuous, customized, two-way, insight-driven interactions with customers on an individual level. Brands that understand this and put the right Systems in place to scale are creating competitive advantages that are very difficult for their competitors to replicate because it's not just about technology. Forrester Research refers to this as creating a "Contextual Marketing Engine". In their 2016 survey of 115 technology, marketing, and customer experience professionals, Forrester found that, across the board, organizations' investments revolve around implementing customer personalization initiatives, solving people's challenges, and assembling digital experience systems.


Must Marketers be Data Scientists? - SoloSegment

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Big data is having big effects on content marketing, nowhere more than in its ability to make sense of the complexity of human language. Understanding data science is necessary for agile marketing in 2019. Here's how marketers can utilize data to hone their craft. Most web content consists of unstructured text. Mining this text for meaning and relevance is what search engines do.


Must Marketers be Data Scientists? - SoloSegment

#artificialintelligence

Big data is having big effects on content marketing, nowhere more than in its ability to make sense of the complexity of human language. Understanding data science is necessary for agile marketing in 2019. Here's how marketers can utilize data to hone their craft. Most web content consists of unstructured text. Mining this text for meaning and relevance is what search engines do.