The traditional, analog watch industry has been struggling to figure out how to deal with the rise of the smartwatch, led by the Apple Watch. Now one German company has presented what it thinks is one possible answer: a watch band that holds both your Apple Watch and an analog watch. Called the Dual Strap System, Sinn's watch band uses four shortened straps to put one of its own classic timepieces on one side of your wrist and the Apple Watch on the other side. Is this an absolutely silly idea? Will some Apple Watch users buy it?
When the Apple Watch Series 2 debuted some beefed-up fitness tracking features last year, the Nike variation looked like it would finally realize the full potential of Apple and Nike's long-running partnership. For the same price as the standard Apple Watch, the Nike edition comes preloaded with the Nike Run Club app, exclusive Siri commands and two run-oriented watch faces -- making it a no-brainer for runners already in the market for some Apple wristwear. Now Nike's designers are back with a new "neutral-toned" colorway just in time for the Spring running season. The new watch is a collaboration with the shoemaker's NikeLab "innovation platform" and the latest variant is technically called the "Apple Watch NikeLab," if we're being specific. The same Nike exclusive features and watch faces are also preloaded, and the band is the same perforated fluoroelastomer material as before, but the new NikeLab edition offers that toned-down "Light Bone/Black" color combination and a special "NikeLab Innovators x Innovation" inscription.
It looks like Apple has something special in store for Pride Month. Just yesterday, iOS 11.4 and watchOS 4.3.1 began rolling out to users, and already 9to5Mac has spotted a hidden watch face in code. A new face with a stylized rainbow animation will arrive on the Apple Watch on Monday, not so coincidentally the first day of Apple's Worldwide Developers Conference (WWDC). The giveaway is the timing: According to the code, it should launch at 12 p.m. Pacific Time, which should be right about when the opening keynote ends. The colors of the flag are strings on the face, and you can interact with them, akin to strumming on a guitar or banjo.
Not only is the classic Apple Watch getting an upgrade this fall, but Apple just announced the new Apple Watch Nike . SEE ALSO: Apple introduces'swim-proof' Apple Watch Series 2 At Apple's media event Wednesday in San Francisco, Apple and Nike announced the watch, which is optimized for runners. "We know runners -- and we know many are looking for a device that gives them an easy, fun way to start running," said Trevor Edwards, Nike Brand's president. "The market is full of complex, hard-to-read devices that focus on your data. This focuses on your life.