Young fashion shoppers today are demanding personalization more than ever. According to an IBM study, 52% of female Generation Z would like to see tools that allow them to customize products for themselves. This coincides with an ever-increasing expectation for speed in delivery of product. While several fast fashion retailers can get product to shelves in weeks, the majority of clothing items take anywhere from six to 12 months of development. Technology is impacting throughout the supply chain to shift this forward, including in the creative process itself.
As a West Coast sequel to his consumer-driven, see-now, buy-now fall fashion show and carnival on a New York pier, designer Tommy Hilfiger staged a self-described "multimedia fashion music festival" in Venice Beach on Wednesday, replete with a hodgepodge of food trucks, roving musicians and roller skaters, topped off with performances by Fergie and R&B musical duo Lion Babe and a 35-foot-tall Kamikaze carnival ride as backdrop. While 2,000 of the 3,000 guests were consumers, the star-studded crowd included Lady Gaga, Tobey Maguire, Laura Dern, Kris Jenner, Rachel Zoe (fresh from runway presentation on Monday night at the Sunset Tower Hotel), models Kaia and Presley Gerber, and Lucky Blue Smith. Showing in L.A. for the first time, Hilfiger unveiled his free-spirited spring 2017 collection, including the second Tommy x Gigi collaboration designed with Malibu native-supermodel-Hilfiger muse Gigi Hadid. "I'm inspired by the Southern California lifestyle and cool fashion vibe that I really believe is dominant and spreading throughout the world," Hilfiger said before the show began. "This collection also has a scent of the '70s.
Tommy Hilfiger is taking his see-now-buy-now consumer fashion show on the road come February.The designer will stage his women's spring 2017 fashion show in Los Angeles on Feb. 8 at 5 p.m. PT. There will be no New York runway show. The West Coast runway event is a continuation of the brand's commitment to innovation and the democratization of the runway. In September, Hilfiger created the "Tommy Pier" for its fall 2016 show at South Street Seaport in New York, and opened the pier to consumers the following day for carnival activities and rides. This will be Hilfiger's second in-season, immediately shoppable fashion show and will present looks from the spring 2017 Hilfiger Collection and the Tommy x Gigi collaborative capsule, the second collection designed together with model Gigi Hadid.
The fashion industry did $3 trillion in business, 2% of global GDP in 2018; e-commerce fashion amounted to $520 billion in 2019. AI is poised to revolutionize the fashion industry by providing insights into fashion trends, purchase patterns, and enabling better inventory management. The global brand H&M has been applying AI solutions to boost business operations. One example is a system to organize and allocate masses of unsold stock to retail stories with highest demand, reducing the need for discounted sales. This is achieved by optimizing the supply chain and inventory management, reducing the amount of wasted clothing.
In the run-up to New York Fashion Week, Los Angeles found itself abuzz with a series of high-profile fashion happenings, many by designers, including Rachel Zoe and Tommy Hilfiger, who opted for L.A.-area venues and weather instead of showing in the Big Apple this season. Here's a look at those fashion shows by designers in a SoCal state of mind. Minkoff's show at the Grove shopping center began with the Grove's green trolley transporting models to the start of the runway near the movie theater. Models then proceeded to walk through the shopping center, turning the trolley tracks into their personal runway for an audience of about 200 guests. The fashion that was shown on the runway was a mélange of feminine-yet-edgy looks that exuded a Southern California and sexy '70s spirit.