Research from Barilliance, an eCommerce personalization tools developer, illuminates the challenge. Part of the problem is rooted in technology… there could be little or no optimization for mobile. It may not be possible for the retailer to throw a rescue line such as a pop-up into the midst of a transaction going sideways. McGill University marketing professor Robert Soroka says sales are won and lost before checkout. "The issue is what goes on before the consumer gets to the checkout line.
People who choose alternative medicine over conventional treatment for their cancer are more likely to die from the disease. That's what Skyler Johnson and his colleagues at Yale School of Medicine in Connecticut found when they looked at treatment and survival records from the US National Cancer Database. The team identified 281 people with breast, prostate, lung and colorectal cancer who had opted for unproven treatments, shunning conventional approaches such as chemotherapy, radiotherapy and surgery. Johnson doesn't know what alternative treatments these people took, but has seen many of his own patients opt for a wide range of therapies. "They could be herbs, botanicals, homeopathy, special diets or energy crystals, which are basically just stones that people believe have healing powers," he says.