The company is beginning to test a new web-based version of its service that allows people to access Tinder from a browser, rather than its mobile app. Called Tinder Online, the service is being tested in a handful of countries outside the U.S. but the company plans to make it available to everyone in the future. That may sound like a minor change but it's a significant shift for the company, which has been mobile-only up until now. With Tinder Online, which is being tested in Argentina, Brazil, Colombia, Indonesia, Italy, Mexico, the Philippines, Italy, and Sweden, users can browse profiles, check out matches and send messages all from within a browser. Tinder says the change is meant to help the dating service expand its presence in international markets, especially those where LTE and unlimited data plans aren't readily available.
Tinder has always lived on your phone. The dating app, which seduced tens of millions of users with its delightfully simple right-swipe, didn't just have a mobile experience, it was a mobile experience. That changes today, with the release of a browser-based applet the company calls Tinder Online. When it arrives in the US later this year (the company is now testing it in countries like Argentina, Brazil, Colombia, and Indonesia, where users with weak cellular connections will finally be able to use Tinder from a desktop), Tinder Online will look a lot like the mobile version. But the company's designers made some changes to the interaction, starting with the swipe.
It is the day after Google's big hardware event in San Francisco, when the company formally unveiled a new phone (a jab to the iPhone) and a voice-activated speaker (a gut punch to Amazon's Echo). Word of mouth is already tracking positive; a countdown to ecstasy, in the form of upcoming rhapsodic reviews of the Pixel phone, has already begin. But in a conference room on the company's sprawling Mountain View campus, Fernando Pereira, who leads Google's projects in natural language understanding, is less excited about his company's shiny new devices than he is about what will happen when people use them. "Let me tell you a little bit about The Transition," he says. Pereira holds the title of distinguished scientist at Google.
I have always been an optimist, almost to a fault. Being this optimistic in the dating world can put you in some regretful situations. You think, "How much worse could this possibly get?" This is a story of a young lady (me) getting an answer to that question. We met on Tinder, talked for a day or two, and then we went out on a Sunday night.