Netflix is announcing its Q4 earnings at 1:05pm PT on Wednesday. Analysts estimate the company will report earnings of 13 cents per share, a 30% rise year over year, and $2.47 billion in revenue, a 35% bump from the previous year. The value of Netflix stock has risen sharply in recent months, with a 10% jump for the trailing 12-month period and a 35% increase in just the last three months. International expansion (Netflix is now available in 190 countries) and new original content has helped fuel Netflix' growth. In 2016 Netflix said it planned to release 1,000 hours of new original content--an significant expansion of its current library of 600 hours of original shows and movies.
Apple already has the Apple TV, now the company may be interested in making its own content. According to a report from the Wall Street Journal, Apple is planning to start producing original TV shows and movies. The content would become an added incentive to subscribers of Apple Music, the company's $10-per-month streaming music service that launched in 2015. The more than 20 million subscribers to Apple Music would have exclusive access, giving the service a potential selling point that would help it catch up to Spotify, which has double the amount paying members as Apple's offering. According to the reports, Apple has already been in touch with veteran Hollywood producers and has been looking to purchase the rights to scripted TV programs.
Apple is pushing original content with its new exclusive documentary on former One Direction singer Harry Styles. The film will go behind the scene's of Styles' first solo album. "The film features exclusive interviews and behind the scenes footage shot in Jamaica, Los Angeles and London during the making of the album and is complemented by Harry and his band performing songs from it for the first time at the world famous Abbey Road Studios in London," the description of the trailer said. Apple Music also shared the trailer in a tweet saying: "Moving forward." Styles is "moving forward" with his career, and so is Apple with its original content.
Apple's original TV shows mostly suck today -- but next year could be a big turning point. According to The New York Times, Apple is expected to release up to 12 new original video series starting in March 2019. SEE ALSO: A cheaper iPad is Apple's best chance at winning over U.S. classrooms Despite its inexperience creating original video, Eddie Cue, Apple's senior vice president of internet software and services who is also in charge of Apple's worldwide video unit, says the company is "completely all in" on expanding its content to compete with other streaming services like Netflix and Amazon Prime Video. Apple has reportedly inked deals for 12 different projects, nine of which have been green-lit for "straight-to-series," since it started aggressively building up its video portfolio in October. Last year, the Wall Street Journal reported Apple had set aside about $1 billion to throw at original video and now the Times says it'll end up spending even more.