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Blumenstock

AAAI Conferences

We describe how new sources of data can be used to better understand the demographic structure of the population of Rwandan mobile phone users. After combining anonymous call data records with follow-up phone interviews, we detect significant differences in phone usage among different social and economic subgroups of the population. However, initial experiments suggest that predicting demographics from call usage, and vice-versa, is quite difficult.


Determinants of Mobile Money Adoption in Pakistan

arXiv.org Machine Learning

In this work, we analyze the problem of adoption of mobile money in Pakistan by using the call detail records of a major telecom company as our input. Our results highlight the fact that different sections of the society have different patterns of adoption of digital financial services but user mobility related features are the most important one when it comes to adopting and using mobile money services.


A Gender-Centric Analysis of Calling Behavior in a Developing Economy Using Call Detail Records

AAAI Conferences

The gender divide in the access to technology in developing economies makes gender characterization and automatic gender identification two of the most critical needs for improving cell phone-based services. Gender identification has been typically solved using voice or image processing.   However, such techniques cannot be applied to cell phone networks mostly due to privacy concerns. In this paper, we present a study aimed at characterizing and automatically identifying the gender of a cell phone user in a developing economy based on behavioral, social and mobility variables. Our contributions are twofold: (1) understanding the role that gender plays on phone usage, and (2) evaluating common machine learning approaches for gender identification. The analysis was carried out using the encrypted CDRs (Call Detail Records) of approximately 10,000 users from a developing economy, whose gender was known a priori. Our results indicate that behavioral and social variables, including the number of input/output calls and the in degree/out degree of the social network, reveal statistically significant differences between male and female callers. Finally, we propose a new gender identification algorithm that can achieve classification rates of up to 80% when the percentage of predicted instances is reduced.


Daily Stress Recognition from Mobile Phone Data, Weather Conditions and Individual Traits

arXiv.org Machine Learning

Research has proven that stress reduces quality of life and causes many diseases. For this reason, several researchers devised stress detection systems based on physiological parameters. However, these systems require that obtrusive sensors are continuously carried by the user. In our paper, we propose an alternative approach providing evidence that daily stress can be reliably recognized based on behavioral metrics, derived from the user's mobile phone activity and from additional indicators, such as the weather conditions (data pertaining to transitory properties of the environment) and the personality traits (data concerning permanent dispositions of individuals). Our multifactorial statistical model, which is person-independent, obtains the accuracy score of 72.28% for a 2-class daily stress recognition problem. The model is efficient to implement for most of multimedia applications due to highly reduced low-dimensional feature space (32d). Moreover, we identify and discuss the indicators which have strong predictive power.


Predicting customer's gender and age depending on mobile phone data

arXiv.org Machine Learning

In the age of data driven solution, the customer demographic attributes, such as gender and age, play a core role that may enable companies to enhance the offers of their services and target the right customer in the right time and place. In the marketing campaign, the companies want to target the real user of the GSM (global system for mobile communications), not the line owner. Where sometimes they may not be the same. This work proposes a method that predicts users' gender and age based on their behavior, services and contract information. We used call detail records (CDRs), customer relationship management (CRM) and billing information as a data source to analyze telecom customer behavior, and applied different types of machine learning algorithms to provide marketing campaigns with more accurate information about customer demographic attributes. This model is built using reliable data set of 18,000 users provided by SyriaTel Telecom Company, for training and testing. The model applied by using big data technology and achieved 85.6% accuracy in terms of user gender prediction and 65.5% of user age prediction. The main contribution of this work is the improvement in the accuracy in terms of user gender prediction and user age prediction based on mobile phone data and end-to-end solution that approaches customer data from multiple aspects in the telecom domain.