AAAI Conferences

Video watching had emerged as one of the most frequent media activities on the Internet. Yet, little is known about how users watch online video. Using two distinct YouTube datasets, a set of random YouTube videos crawled from the Web and a set of videos watched by participants tracked by a Chrome extension, we examine whether and how indicators of collective preferences and reactions are associated with view duration of videos. We show that video view duration is positively associated with the video's view count, the number of likes per view, and the negative sentiment in the comments. These metrics and reactions have a significant predictive power over the duration the video is watched by individuals. Our findings provide a more precise understandings of user engagement with video content in social media beyond view count.

Beyond Views: Measuring and Predicting Engagement in Online Videos

AAAI Conferences

The share of videos in the internet traffic has been growing, therefore understanding how videos capture attention on a global scale is also of growing importance. Most current research focus on modeling the number of views, but we argue that video engagement, or time spent watching is a more appropriate measure for resource allocation problems in attention, networking, and promotion activities. In this paper, we present a first large-scale measurement of video-level aggregate engagement from publicly available data streams, on a collection of 5.3 million YouTube videos published over two months in 2016. We study a set of metrics including time and the average percentage of a video watched. We define a new metric, relative engagement, that is calibrated against video properties and strongly correlate with recognized notions of quality. Moreover, we find that engagement measures of a video are stable over time, thus separating the concerns for modeling engagement and those for popularity -- the latter is known to be unstable over time and driven by external promotions. We also find engagement metrics predictable from a cold-start setup, having most of its variance explained by video context, topics and channel information -- R2=0.77. Our observations imply several prospective uses of engagement metrics -- choosing engaging topics for video production, or promoting engaging videos in recommender systems.

Viral Actions: Predicting Video View Counts Using Synchronous Sharing Behaviors

AAAI Conferences

In this article, we present a method for predicting the view count of a YouTube video using a small feature set collected from a synchronous sharing tool. We hypothesize that videos which have a high YouTube view count will exhibit a unique sharing pattern when shared in synchronous environments. Using a one-day sample of 2,188 dyadic sessions from the Yahoo! Zync synchronous sharing tool, we demonstrate how to predict the video's view count on YouTube, specifically if a video has over 10 million views. The prediction model is 95.8% accurate and done with a relatively small training set; only 15% of the videos had more than one session viewing; in effect, the classifier had a precision of 76.4% and a recall of 81%. We describe a prediction model that relies on using implicit social shared viewing behavior such as how many times a video was paused, rewound, or fast-forwarded as well as the duration of the session. Finally, we present some new directions for future virality research and for the design of future social media tools.

Towards Automatic Detection of Misinformation in Online Medical Videos Machine Learning

Recent years have witnessed a significant increase in the online sharing of medical information, with videos representing a large fraction of such online sources. Previous studies have however shown that more than half of the health-related videos on platforms such as YouTube contain misleading information and biases. Hence, it is crucial to build computational tools that can help evaluate the quality of these videos so that users can obtain accurate information to help inform their decisions. In this study, we focus on the automatic detection of misinformation in YouTube videos. We select prostate cancer videos as our entry point to tackle this problem. The contribution of this paper is twofold. First, we introduce a new dataset consisting of 250 videos related to prostate cancer manually annotated for misinformation. Second, we explore the use of linguistic, acoustic, and user engagement features for the development of classification models to identify misinformation. Using a series of ablation experiments, we show that we can build automatic models with accuracies of up to 74%, corresponding to a 76.5% precision and 73.2% recall for misinformative instances.

Voices of Vlogging

AAAI Conferences

Vlogs have rapidly evolved from the ’chat from your bedroom’ format to a highly creative form of expression and communication. However, despite the high popularity of vlogging, automatic analysis of conversational vlogs have not been attempted in the literature. In this paper, we present a novel analysis of conversational vlogs based on the characterization of vloggers’ nonverbal behavior. We investigate the use of four nonverbal cues extracted automatically from the audio channel to measure the behavior of vloggers and explore the relation to their degree of popularity and that of their videos. Our study is validated on over 2200 videos and 150 hours of data, and shows that one nonverbal cue (speaking time) is correlated with levels of popularity with a medium size effect.