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Item Recommendation with Continuous Experience Evolution of Users using Brownian Motion

arXiv.org Artificial Intelligence

Online review communities are dynamic as users join and leave, adopt new vocabulary, and adapt to evolving trends. Recent work has shown that recommender systems benefit from explicit consideration of user experience. However, prior work assumes a fixed number of discrete experience levels, whereas in reality users gain experience and mature continuously over time. This paper presents a new model that captures the continuous evolution of user experience, and the resulting language model in reviews and other posts. Our model is unsupervised and combines principles of Geometric Brownian Motion, Brownian Motion, and Latent Dirichlet Allocation to trace a smooth temporal progression of user experience and language model respectively. We develop practical algorithms for estimating the model parameters from data and for inference with our model (e.g., to recommend items). Extensive experiments with five real-world datasets show that our model not only fits data better than discrete-model baselines, but also outperforms state-of-the-art methods for predicting item ratings.


Credible Review Detection with Limited Information using Consistency Analysis

arXiv.org Machine Learning

Online reviews provide viewpoints on the strengths and shortcomings of products/services, influencing potential customers' purchasing decisions. However, the proliferation of non-credible reviews -- either fake (promoting/ demoting an item), incompetent (involving irrelevant aspects), or biased -- entails the problem of identifying credible reviews. Prior works involve classifiers harnessing rich information about items/users -- which might not be readily available in several domains -- that provide only limited interpretability as to why a review is deemed non-credible. This paper presents a novel approach to address the above issues. We utilize latent topic models leveraging review texts, item ratings, and timestamps to derive consistency features without relying on item/user histories, unavailable for "long-tail" items/users. We develop models, for computing review credibility scores to provide interpretable evidence for non-credible reviews, that are also transferable to other domains -- addressing the scarcity of labeled data. Experiments on real-world datasets demonstrate improvements over state-of-the-art baselines.


Item Recommendation with Evolving User Preferences and Experience

arXiv.org Machine Learning

Current recommender systems exploit user and item similarities by collaborative filtering. Some advanced methods also consider the temporal evolution of item ratings as a global background process. However, all prior methods disregard the individual evolution of a user's experience level and how this is expressed in the user's writing in a review community. In this paper, we model the joint evolution of user experience, interest in specific item facets, writing style, and rating behavior. This way we can generate individual recommendations that take into account the user's maturity level (e.g., recommending art movies rather than blockbusters for a cinematography expert). As only item ratings and review texts are observables, we capture the user's experience and interests in a latent model learned from her reviews, vocabulary and writing style. We develop a generative HMM-LDA model to trace user evolution, where the Hidden Markov Model (HMM) traces her latent experience progressing over time -- with solely user reviews and ratings as observables over time. The facets of a user's interest are drawn from a Latent Dirichlet Allocation (LDA) model derived from her reviews, as a function of her (again latent) experience level. In experiments with five real-world datasets, we show that our model improves the rating prediction over state-of-the-art baselines, by a substantial margin. We also show, in a use-case study, that our model performs well in the assessment of user experience levels.


Exploring Latent Semantic Factors to Find Useful Product Reviews

arXiv.org Machine Learning

Online reviews provided by consumers are a valuable asset for e-Commerce platforms, influencing potential consumers in making purchasing decisions. However, these reviews are of varying quality, with the useful ones buried deep within a heap of non-informative reviews. In this work, we attempt to automatically identify review quality in terms of its helpfulness to the end consumers. In contrast to previous works in this domain exploiting a variety of syntactic and community-level features, we delve deep into the semantics of reviews as to what makes them useful, providing interpretable explanation for the same. We identify a set of consistency and semantic factors, all from the text, ratings, and timestamps of user-generated reviews, making our approach generalizable across all communities and domains. We explore review semantics in terms of several latent factors like the expertise of its author, his judgment about the fine-grained facets of the underlying product, and his writing style. These are cast into a Hidden Markov Model -- Latent Dirichlet Allocation (HMM-LDA) based model to jointly infer: (i) reviewer expertise, (ii) item facets, and (iii) review helpfulness. Large-scale experiments on five real-world datasets from Amazon show significant improvement over state-of-the-art baselines in predicting and ranking useful reviews.


People on Media: Jointly Identifying Credible News and Trustworthy Citizen Journalists in Online Communities

arXiv.org Machine Learning

Media seems to have become more partisan, often providing a biased coverage of news catering to the interest of specific groups. It is therefore essential to identify credible information content that provides an objective narrative of an event. News communities such as digg, reddit, or newstrust offer recommendations, reviews, quality ratings, and further insights on journalistic works. However, there is a complex interaction between different factors in such online communities: fairness and style of reporting, language clarity and objectivity, topical perspectives (like political viewpoint), expertise and bias of community members, and more. This paper presents a model to systematically analyze the different interactions in a news community between users, news, and sources. We develop a probabilistic graphical model that leverages this joint interaction to identify 1) highly credible news articles, 2) trustworthy news sources, and 3) expert users who perform the role of "citizen journalists" in the community. Our method extends CRF models to incorporate real-valued ratings, as some communities have very fine-grained scales that cannot be easily discretized without losing information. To the best of our knowledge, this paper is the first full-fledged analysis of credibility, trust, and expertise in news communities.