Collaborating Authors

Improving Social Alignment During Digital Transformation

Communications of the ACM

Social alignment among groups of stakeholders occurs when different stakeholder groups share understanding of a business outcome and commit to the outcome and the means to achieve it.12 Project management is more effective and efficient when stakeholders are socially aligned because it reduces friction each time a project decision is made. Without agreement among stakeholders as to what needs to be accomplished and how to do so, success becomes harder to achieve. While the benefits of stakeholder social alignment are clear, how project stakeholders can move toward and sustain social alignment remains unknown.13 To address this issue, we sought to determine how social alignment or misalignment develops, and how leaders can improve social alignment over time. We had a unique chance to learn answers to these questions through our involvement in a longitudinal case study of a digital transformation. The case involved the launch of one of Australia's first large-scale digital hospitals, one of the most significant organizational changes ever undertaken by an Australian health service.a Given the size and consequences of transformational projects, this is a context where social alignment is likely to be critical. We found in our research that the process of achieving social misalignment involved four phases as did the process of achieving social alignment.

Nomad Base Station Pro Wireless Charger: An AirPower Alternative


Ever wake up to find your smartphone at zero percent, despite it staring back at you from the wireless charger on your bedside table? You likely didn't align the two perfectly before bed, which means you now need to plug your phone in with a cord to quickly get some juice before the day starts, whether you're commuting or working from home. These charging misalignments may not happen too frequently, but when they do, they are a source of annoyance and frustration. This is the state of wireless charging today (and has been for several years). These pads and stands aren't as convenient as promised--sure, you don't need to fumble around in the dark for a cord, but you still need to make sure your device is in the right position.

Misalignment Between Supply and Demand of Quality Content in Peer Production Communities

AAAI Conferences

In peer production communities, individual community members typically decide for themselves where to make contributions, often driven by factors such as “fun” or a belief that “information should be free”. However, the extent to which this bottom-up, interest-driven content production paradigm meets the needs of consumers of this content is unclear. In this paper, we introduce an analytical framework for studying the relationship between content production and consumption in peer production communities. Applying our framework to four large Wikipedia language editions, we find extensive misalignment between production and consumption in all of them. We also show that this misalignment has an enormous effect on Wikipedias readers. For example, over 1.5 billion monthly pageviews in the English Wikipedia go to articles that would be of much higher quality if editors optimally distributed their work to meet reader demand. Examining misalignment in more detail, we observe that there is an excess of high-quality content about certain specific topics, and that the majority of articles with insufficient quality are in a stable state (i.e. not breaking news). Finally, we discuss technolo- gies and community practises that can help reduce the misalignment between the supply of and demand for high-quality content in peer production communities.

Explainer: Securing the 5G Future - What's the Issue?

U.S. News

"What makes people concerned is that you are not going to use 5G only for smartphones and consumers, you will connect, over time, infrastructure that is at the very core of our societies," said Thomas Noren, head of 5G commercialization business area networks at equipment maker Ericsson.

5 Rules of Describing Your Business in an Explainer Video


Are you even marketing your business if not with videos? In an overly competitive market, that's a valid question to ask. It's because 83% of people agree that a product/service explainer video helps them in making a buying decision. If you're not already, you should invest in an explainer video that puts your business out there. But how should you go about doing that?