Collaborating Authors

Here's How To Apply Creative Thinking As An Entrepreneur

Forbes - Tech

Entrepreneurship requires passion, determination, a certain doggedness, and the ability to innovate. Running a small or medium enterprise takes a huge equal amount of courage and a pinch of madness too (I speak from experience!). However, the most important attribute ought to be creativity. Creative thinking is a way of looking at problems and situations from a fresh perspective. It is often called'thinking outside the box' and is all about avoiding the more normal, the most orthodox, the prosaic solution, and instead thinking of innovative ways to tackle a problem.


International Business Times

A total of 155 people took part in the study and the researchers also found that happy music gave a boost to divergent thinking. "Creativity was higher for participants who listened to'happy music' (i.e., classical music high on arousal and positive mood) while performing the divergent creativity task, than for participants who performed the task in silence. No effect of music was found for convergent creativity," highlights the research paper. In the research titled, "The sound of cooperation: Musical influences on cooperative behavior," lead author Kevin Kniffin, a behavioral scientist, highlighted how employees could be more productive if they listened to happy music.

AI, Machine Learning and Human Creativity


Just as manufacturing automation cuts into human jobs, the prospect of creative artificial intelligence raises the specter of robot writers, robot artists and robot musicians who never sleep and always agree with their patron. Robert and Christian discuss some possibilities in this episode of the Stuff to Blow Your Mind podcast.

Why robots need creativity: the year ahead for AI


When our chief executive, Arthur Sadoun, announced that we were going to stash one year's awards cash to fund Marcel's creation, many a jaw dropped. But while we all wait with bated breath for Marcel's first whispers, the project is already a success. Rather than talking, we're doing, trying, trialling. We're on a journey to see how AI can grapple with the complexities of a multinational organisation, where the ultimate product is human creativity. We know we can leverage our creative resources better, it's just way too complex and nuanced to perform through more mechanistic, cruder tools.



CloudPainter is an artificially creative painting robot project. It is the sixth collaborative robotic art system that I have made in the past twelve years. My first machine drew simple lines with a paint brush, connect-the-dots. My most recent robots use a custom 3D printed paint head, two robotics arms, deep learning, artificial intelligence, and computational creativity to make an increasing amount of independent aesthetic decisions. Have always wondered what exactly creativity was.