The 2021 AI Index Report has been published. Compiled by the Stanford Institute for Human-Centered Artificial Intelligence (HAI), it tracks, summarises and visualises data relating to artificial intelligence. The aim of the report is to provide unbiased, rigorously vetted, and globally sourced data for policymakers, researchers, executives, journalists, and the general public to develop intuitions about the complex field of AI. Find out more about the report here. You can access the full pdf version here.
Marketers should take a closer at how their digital advertising budgets are allocated globally. While a huge market such as China deserves marketers' attention because of its size, our analysis shows that the Chinese digital advertising market is becoming saturated. Forrester calculates each country's digital marketing readiness score by measuring the digital engagement and savviness of a country's consumers and businesses. In China, the share of advertising allocated to digital is higher than what our Forrester Readiness Index (FRI) model predicts based on the country's digital marketing readiness score. Japan, on the other hand, appears to be a market that is under-indexed to digital advertising despite it being more economically mature than China.