Collaborating Authors


AI and UX go hand-in-hand: putting your user at the heart of the process


Many prominent thinkers have warned of the risks inherent in AI. However, they also point to its vast potential to free us from mundane tasks, to gain deeper insights and to boost productivity. There's no doubt that AI has huge potential to improve our everyday lives – at least before the robots take over. Because it already has, and for decades. We can thank AI for Deep Blue, the first computer chess playing program, for driverless cars and, speaking personally, for Microsoft email spam filters.